by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable – others were just as bad then as they are now. When I first started to specialise in...
by Pharmaguapa | Aug 18, 2021 | General, Social Media
I’m back, having taken time off this summer for a much needed holiday. I then followed this with some time offline. I did something that in the past I always said would be impossible – I took a holiday from social media. Yes – I did not check my...
by Pharmaguapa | Jun 16, 2021 | Content, marketing, Social Media
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
by Pharmaguapa | May 11, 2021 | Social Media, Twitter
Have you ever wondered what a tweet chat is? Or perhaps you wonder what the value of a tweet chat is? These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
