Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
What is a tweet chat
Have you ever wondered what a tweet chat is? Or perhaps you wonder what the value of a tweet chat is? These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...
InMail … thought you might be interested
How many of us have had that InMail from a stranger where they "thought you might be interested"? I suspect most of us. How often are you actually interested? Back in the day where email was still fresh and not over-cluttered with spam we also used to get these...
My favourite online resources
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
Twitter posts
#BMJInfographic #VisualAbstract One dose of either Pfizer-BioNTech or Oxford-AstraZeneca vaccine provides 60-70% protection against symptomatic covid-19 and about 80% protection against hospital admission http://ow.ly/eH7k50ELIKE
My man 👍🏻
#MedTwitter #TwitterRx https://twitter.com/scottseiss/status/1392839989281574913
“I’m not gonna get the vaccine”
The big show of #ACC21 starts this weekend. Here is my preview. There are always suprises that I miss.
And, as always, friends, be on the alert for spin.
https://www.medscape.com/viewarticle/950797
#cardiotwitter
I love this idea. There is so much wasted space and energy in towns that could be re-wilded.
All it takes is regreening 20 percent of façades and rooftops for every fifth building in a city
Patients with #rheumatic diseases who had #covid19 more likely to be hospitalised due to
➡️Increasing age
➡️Comorbidity burden
➡️#Glucocorticoid use
Data from #Ireland via @rheum_covid
👉🏽https://academic.oup.com/rheumap/advance-article/doi/10.1093/rap/rkab031/6275236
By @RichardPAConway @philipcrobinson @rheum_cat et al @RheumJnl
