Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
The remote working world
Welcome to the remote working world. Welcome to my world. As a self-employed consultant I have spent the last five years spending the majority of my time working from home. The current situation is therefore business as usual for me. I manage my time as need be,...
Desperate times
We are currently going through some desperate times. In fact it is apparently so bad here that my cat Don has resorted to drinking from the toilet! Joking aside we are indeed going through some difficult times, especially if you are someone with a preexisting...
COVID-19 and the dangers of fake news
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We're not just fighting an epidemic; we're fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal with fighting...
Twitter posts
One of the positives of the virus is we are giving the earth & nature a much needed break. I hope we see lasting change coming out if this as our planet desperately needs it. https://lnkd.in/d7puFpP
I've been working remotely for the last 5 years so for me things are business as usual. I do hope though that as a result of the current circumstances we will see more use of virtual working. It's a win win for companies (cheaper…https://lnkd.in/dgw9-bw https://lnkd.in/dZwJZfx
Race for a #coronavirus cure- we've created a daily #clinicaltrials tracker for #COVID19 trials. Various treatments and vaccines are being investigated, come see what's new and if you're eligible to participate! And please DM us if you have any feedback.
https://tabsoft.co/2Jxm56p
A fantastic new resource for #patients - I think it is so important that patients are able to get information themselves about clinical trials. Now they can. #innovation #digitalhealth #epatient
So proud to announce the launch of http://Ancora.ai a #clinicaltrial search tool we built for #patients. To do our part, we've added #coronavirus trials so that anyone can search and find trials to help get critical vaccines and treatments tested & to the public faster.
Every day, there are millions of individuals suffering from #Parkinsons – a #disease characterized by degenerative #symptoms & questions surrounding the cause of the disease. Every day is a new chance to work with #patients to gain a deeper, transformational understanding of #PD. https://twitter.com/Centogene/status/1246033465641971713
April is Parkinson’s Disease Awareness Month ─ a time to shine a spotlight on one of the most common #neurodegenerative disorders. Find out more about how #CENTOGENE is working with #patients to unlock a global understanding of #ParkinsonsDisease: https://link.centogene.com/2UZiROb
