Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Bear with me – I’m revamping
Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was - somewhere to host my blog posts - but recently that...
Patient collaboration
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society's event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception of...
Yes I love PowerPoint
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with ... I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50...
Twitter posts
Pet peeve - how little resource pharma still to this day puts into patients, patient communications support and advocacy. Whilst we have huge teams to engage with HCPs the teams to engage with patients are often tiny in comparison. This needs to change https://lnkd.in/dhA8hxW
I often use these examples when working with pharma clients to highlight the power of patients today & why as an industry we need to fully include them in what we do - and always always be patient centric! https://lnkd.in/dkyb9i8
Very clever! BBC News - Mirriad's AI slips ads into empty spaces in online videos
https://www.bbc.co.uk/news/technology-50988757 #digitalmarketing #AI #marketing
My top 9 sums up my year - travel, sunrises & sunsets, sea & pools, yoga & most importantly my cats. Hoping for much of the same this year! Wishing you all a great 2020!
#happynewyear #2020 #newyear #newyearsday… https://www.instagram.com/p/B6xtDCCgDPz/?igshid=f9o5scl63ahi
This is a fantastic idea - other airlines should follow suit! It would definitely have an impact on my choice of airline to fly with
#animals #strays #animalrescue #britishairways #emirates https://lnkd.in/dcxdpcU
