Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
The social media steam train
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
International Thyroid Week tweet chat
This week was International Thyroid Awareness Week (ITAW). Thyroid disease is massively under-diagnosed with over half of patients undiagnosed and aware they have a treatable condition. The symptoms of untreated thyroid disease can be debilitating and even fatal in...
What is a tweet chat
Have you ever wondered what a tweet chat is? Or perhaps you wonder what the value of a tweet chat is? These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...
Twitter posts
RT @PHARMAMEDIX: A #digitalhealthapp uses #AugmentedReality to track key changes in size of moles https://is.gd/b7Eagn #eHealth #mHealth #medtech #HealthcareTech
RT @PulseRx_App: #DYK that 71% people worldwide find it difficult to access remote healthcare? https://bit.ly/3f8mIlM #mHealth #telehealth #remotedoctor #healthtracking #ruralhealthcare #ruralhealth Source: Ortholive
& this is why the industry I work in & am passionate about has such a bad reputation. These excessive price hikes (for a generic product) have real consequences for patients. There's always a few bad apples but they do such damage #pharma #thyroiddisease
Drug firm fined for huge price rise that hit NHS. Hopefully prices for liothyronine will now come down https://www.bbc.co.uk/news/business-58009149
COVID-19 severity and mortality in multiple sclerosis are not associated with immunotherapy: Insights from a nation… https://pubmed.ncbi.nlm.nih.gov/34314457/
#HealthData initiatives have achieved so much in such a short space of time. Watch this short clip to hear Sarah Collen's proudest achievement on behalf of @ProstatePioneer
You can watch the full Q&A session here: https://youtu.be/ehA-8FGoQOc #healthdata #DataSavesLives #DSL
