Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
My lockdown heroes
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
Death of face-to-face detailing
We are currently living in what might be termed "interesting times". We have seen our world turned upside down and huge changes happen in a very short period of time. The new normal has changed from face to face to virtual. Everything from meetings, to shopping and...
Why we need to be social
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly ill. There are a myriad of reasons why we need to be social and...
Twitter posts
Fascinating to see how #bigtechs make their money & how dependent Facebook is on ad revenue. Of the big 5 it's the only one that hasn't diversified it's revenue stream https://lnkd.in/dj-BkTW
These brands were my #lockdown heroes - passionate about their customers & their products. #pharma could learn a lot from them @ChaseDistillery @Soaperduper @divinechocolate
https://pharmaguapa.com/2020/07/07/my-lockdown-heroes/
I’ve written a blog about how the NHS digital service manual has been helping teams to quickly build digital products and services in response to the COVID-19 pandemic 👇 https://twitter.com/NHSDigital/status/1280487380164763650
🆕New on the Digital Transformation Blog: @_lucyha explains how the NHS digital service manual is helping in the #COVID19 pandemic.
Read the blog here👇
https://digital.nhs.uk/blog/transformation-blog/2020/building-great-digital-services-in-a-crisis
Researchers have combined #ArtificialIntelligence with systems theory to develop a more efficient way to detect and accurately identify an epileptic seizure in real time:
https://www.futurity.org/seizures-tracking-artificial-intelligence-2397942/
