Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Pharma social media bloopers
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable - others were just as bad then as they are now. When I first started to specialise in pharma...
Knowing it all already
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
The value of pub work
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word "job" quite loosely - paid volunteering may be a more realistic term. I have started doing some shifts at...
Twitter posts
A common symptom of hypothyroidism is weight gain: https://thyroiduk.org/if-you-are-undiagnosed/hypothyroid-signs-and-symptoms/
@thyroiduk_org
Anyone got any data on what % of social media is "fake" or misinformation, ideally in healthcare? #fakenews #statistics #digitalhealth #hcsm
This really annoys me! Why is there an issue paying people for their time? As a pharma company you would never expect a consultant or a physician to work for free so why would patients?
Again today morning I have to verify my professional knowledge and my fee. Because I am a patient. This happens so often and I am so fed about it. I am an expert and to be fair paid should not be discussed.
I think this resonates with so many #autoimmune patients. How have you coped with this issue? Any tips you'd like to share with others going through the same thing?
#MS #MECFS #Lupus #autoimmunechat https://twitter.com/baldman007/status/1526978632278650880
I have a multiple sclerosis it’s not only hard on the person that has it but also the loved ones. I might be the person that is sick, but my family suffers. I don’t want to be a burden. I love my family. I’m so sorry I’m sick.
I've been trying to find examples of posts on LinkedIn which are not that visually interesting or are totally text based and failed!
Going through my LinkedIn feed, and indeed my own posts, I notice that there are now next to none which do not include i…https://lnkd.in/eHCKhd_U
