The ubiquitous internet

I recently had the pleasure of visiting a friend in Salvador de Bahia in Brazil, staying in the non-touristy Itapua on the outskirts of Salvador.  One of the benefits of staying with a local was that I got to see a part of Brazil few tourists really get to experience,...

The short lifespan of a wearable

Wearables are this year’s hot item.  They are trendy and all the cool kids want one.  They can link to your mobile, they can tell you your heart rate, how far you have run, calories burnt and they are shiny.  I want one. Or rather I want another one and this...

From sweet to savoury branding … really?

I have to admit that I have never been a huge fan of corporate rebranding. In theory a rebrand should go deeper than just the corporate logo and colours but should also include a change in direction and culture for a brand.  Of course very often though the result is...

Response to a tweet

My first response when I have a customer complaint or question is to go online and direct a tweet to the responsible company with my issue.  I have been doing this for quite a few years and it is great to start seeing some real improvement in customer service response...

Things are not always what they seem…

Having recently joined the job seeker pool I was buoyed by a number of really positive articles talking about how this year is going to see an increase in recruitment as well as a skills gap and employees having more choice and higher negotiation powers.  Awesome says...