From sweet to savoury branding … really?

I have to admit that I have never been a huge fan of corporate rebranding. In theory a rebrand should go deeper than just the corporate logo and colours but should also include a change in direction and culture for a brand.  Of course very often though the result is...

Response to a tweet

My first response when I have a customer complaint or question is to go online and direct a tweet to the responsible company with my issue.  I have been doing this for quite a few years and it is great to start seeing some real improvement in customer service response...

Things are not always what they seem…

Having recently joined the job seeker pool I was buoyed by a number of really positive articles talking about how this year is going to see an increase in recruitment as well as a skills gap and employees having more choice and higher negotiation powers.  Awesome says...

The joys of online job applications

As many of you will know I recently decided to part ways with ZS in order to find a role where I could use of my digital and social media expertise. I have spent years building up the expertise and I am extremely passionate about how digital, and in particular social...