by Pharmaguapa | Oct 14, 2017 | General, Multichannel, Uncategorized
This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future. In my opinion they are both the future in their own different ways and for different audiences. As an...
by Pharmaguapa | Sep 11, 2017 | animal rescue, Facebook, Social Media, Uncategorized
One of the main services that I offer my clients is social media coaching and reverse mentoring around social media (and other digital). I often get asked by my mentees what the point of some of the social media channels is. Obviously as a patient advocate I have...
by Pharmaguapa | Jul 9, 2017 | Uncategorized
The other day I saw this video from Mashable about a new UV patch from L’Oreal that is meant to make applying sunscreen more fun. Essentially the patch is a stretchable skin sensor designed to monitor UV exposure and can be scanned. An accompanying app then...
by Pharmaguapa | Jun 19, 2017 | Uncategorized
I recently had a conversation with a friend about what good looks like in social media, driven by a positive article about Allergan’s US Restasis Facebook page. The article talks about the Restasis brand’s foray into social media through this page and...
by Pharmaguapa | Mar 21, 2017 | #sxsw, hashimoto's, Patient centric, Uncategorized
I am very open about the fact that I have an autoimmune disease, Hashimoto’s, and I try to do my bit to help educate others about this disease, and other autoimmune diseases. I feel as an educated patient, who works in digital health, I am well placed to do so...
by Pharmaguapa | Mar 4, 2017 | Uncategorized
This time next week I will be in Austin Texas enjoying day 2 of SXSW. If previous years are anything to go by I will be having an amazing time, but may be sporting a mild hangover. My first year at SXSW was a real life changing experience but sadly my second year,...
