Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring
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Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients

 

See also

Latest Blog posts

AR versus VR

This morning I was reading about the difference in opinion between Apple's Tim Cook and Facebook's Mark Zuckerberg on whether AR or VR is the future.  In my opinion they are both the future in their own different ways and for different audiences. As an owner of a...

Thank you Facebook for the hurricane updates

Thank you Facebook for the hurricane updates

One of the main services that I offer my clients is social media coaching and reverse mentoring around social media (and other digital).  I often get asked by my mentees what the point of some of the social media channels is.  Obviously as a patient advocate I have...

Well hello #Instagram!

Well hello #Instagram!

I have been working and mentoring in social media for many, many years now and as part of that have been a very active user ... of some platforms.  I was a huge Facebook and Twitter fan, followed closely by Pinterest.  Linkedin is Linkedin ... great, functional but...

Twitter posts

RT @LancetDigitalH: Nice overview of #DigitalHealth from @ProfMartinCowie #COVID19 has accelerated adoption of health technologies (e.g. remote consultations & monitoring of patients) by cardiologists #cardiology #eHealth #mHealth #Telemedicine

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