Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

To SXSW or not that is the question

The time is rapidly approaching when tickets for SXSW 2017 go on sale.  This means the time is rapidly approaching that I need to make the decision - do I go again next year, for my third time, or not. I went to SXSW for the first time in 2015 (you can read my posts...



The fabulous Hope for Romanian Strays guest blogger Don has vanished!  Can you find help him?  He decided to take a Face-cation (a vacation from Facebook) but we now need him back to help with the charity birthday celebrations!  We need your help to keep an eye out...

The boundaries of privacy

I had a rather unpleasant surprise today when I found out that one of my "friends" had shared some of my personal Facebook posts with my current boss.  Given the privacy settings of my posts I presume this was done by the said person physically showing their screen....

Twitter posts

Pet peeve - how little resource pharma still to this day puts into patients, patient communications support and advocacy. Whilst we have huge teams to engage with HCPs the teams to engage with patients are often tiny in comparison. This needs to change https://lnkd.in/dhA8hxW

I often use these examples when working with pharma clients to highlight the power of patients today & why as an industry we need to fully include them in what we do - and always always be patient centric! https://lnkd.in/dkyb9i8

Very clever! BBC News - Mirriad's AI slips ads into empty spaces in online videos
https://www.bbc.co.uk/news/technology-50988757 #digitalmarketing #AI #marketing

My top 9 sums up my year - travel, sunrises & sunsets, sea & pools, yoga & most importantly my cats. Hoping for much of the same this year! Wishing you all a great 2020!
#happynewyear #2020 #newyear #newyearsday… https://www.instagram.com/p/B6xtDCCgDPz/?igshid=f9o5scl63ahi

This is a fantastic idea - other airlines should follow suit! It would definitely have an impact on my choice of airline to fly with
#animals #strays #animalrescue #britishairways #emirates https://lnkd.in/dcxdpcU

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