Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring
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Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients

 

See also

Latest Blog posts

Patient collaboration

Patient collaboration

Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society's event on patient collaboration.  I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception of...

Yes I love PowerPoint

Yes I love PowerPoint

I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with ... I love PowerPoint!  PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50...

Mobile reception – not all there

Mobile reception – not all there

Last week I read with great joy that the big mobile networks and the UK government are finally going to try to improve the mobile phone networks in rural parts of the UK. Rather shockingly 1/3 of the UK has patchy or non-existent mobile reception!   Unbelievable....

Twitter posts

When searching for solutions, people typically download a few similar apps, try all of them and stick to the one that suits them best. That means you have only one chance to earn their trust.

6 rules for onboarding users to your #healthapp 👉 http://bit.ly/2HmUi7j

#pharma are you ready to compete with Apple? That's what's potentially coming as I talk about in my latest blog: https://bit.ly/31LlAO6 #hcmktg #pharmamarketing #hcsmeu #hcsm #marketing #pharmastrategy

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