Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

My content plan

My content plan

If you read my New Year's resolution blog you may recall I mentioned wanting to do more content.  I also mentioned I would develop a content plan.  Well the time has come.  I have come up with an idea for my content plan and it involves unicorns!  To be fair the...

Email marketing best practice

Email marketing best practice

At the start of the year I received an email that was not following email marketing best practice.  It was an email I was interested in, and where it not for COVID, would have actioned.  So I thought I would share some insights on this and email marketing best...

Driving traffic

Driving traffic

In my last post I mentioned that I run social media training.  As part of this I look at how a pharma brands could use social media.  The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...

Twitter posts

World Rare Disease Day 2021 is taking place this Sunday 28th February to raise awareness for those affected by rare diseases such as AAV. Find out about all the activities taking place at https://www.rarediseaseday.org/

Watch this space - this could be an interesting new features on Twitter: Twitter's 'Super Follow' creator subscription takes shots at Substack & Patreon https://tcrn.ch/3kpZ8DJ via @techcrunch #socialmedia

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