Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Are you ready to compete with Apple?
So ... are you ready to compete with Apple? This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no! There has also been a feeling of concern to this question as the gravity of this...
A decade of change
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
Bear with me – I’m revamping
Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was - somewhere to host my blog posts - but recently that...
Twitter posts
One of the positives of the virus is we are giving the earth & nature a much needed break. I hope we see lasting change coming out if this as our planet desperately needs it. https://lnkd.in/d7puFpP
I've been working remotely for the last 5 years so for me things are business as usual. I do hope though that as a result of the current circumstances we will see more use of virtual working. It's a win win for companies (cheaper…https://lnkd.in/dgw9-bw https://lnkd.in/dZwJZfx
Race for a #coronavirus cure- we've created a daily #clinicaltrials tracker for #COVID19 trials. Various treatments and vaccines are being investigated, come see what's new and if you're eligible to participate! And please DM us if you have any feedback.
https://tabsoft.co/2Jxm56p
A fantastic new resource for #patients - I think it is so important that patients are able to get information themselves about clinical trials. Now they can. #innovation #digitalhealth #epatient
So proud to announce the launch of http://Ancora.ai a #clinicaltrial search tool we built for #patients. To do our part, we've added #coronavirus trials so that anyone can search and find trials to help get critical vaccines and treatments tested & to the public faster.
Every day, there are millions of individuals suffering from #Parkinsons – a #disease characterized by degenerative #symptoms & questions surrounding the cause of the disease. Every day is a new chance to work with #patients to gain a deeper, transformational understanding of #PD. https://twitter.com/Centogene/status/1246033465641971713
April is Parkinson’s Disease Awareness Month ─ a time to shine a spotlight on one of the most common #neurodegenerative disorders. Find out more about how #CENTOGENE is working with #patients to unlock a global understanding of #ParkinsonsDisease: https://link.centogene.com/2UZiROb
