Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

What is a patient advocate

What is a patient advocate

I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate.  My day job is advising life science's companies on how to engage with their customers using digital technology.  This includes...

Keeping up with change

Keeping up with change

The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches.  They "look like something out of 1992".  This made me ponder how not...

COVID testing

COVID testing

I recently got back from an amazing holiday in the Azores and am a little bemused that I have to isolate for 14 days upon my return.  Now do not get me wrong - I am a huge advocate for playing it safe and for isolating new arrivals to the country.  Living in a...

Twitter posts

Supporting #irondeficiency day. Iron deficiency causes an array of symptoms like fatigue & nausea. #takeironseriously & get your iron levels tested if in doubt

Autoimmune diseases like #lupus cause the immune system to attack its own tissues and organs. By exploring the underlying biology of an imbalanced immune system, our scientists are exploring new ways to help people living with lupus. https://know.az/31Asc3j #LupusAwarenessMonth

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