Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Holiday from social media
I'm back, having taken time off this summer for a much needed holiday. I then followed this with some time offline. I did something that in the past I always said would be impossible - I took a holiday from social media. Yes - I did not check my Twitter, Facebook,...
The social media steam train
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
International Thyroid Week tweet chat
This week was International Thyroid Awareness Week (ITAW). Thyroid disease is massively under-diagnosed with over half of patients undiagnosed and aware they have a treatable condition. The symptoms of untreated thyroid disease can be debilitating and even fatal in...
Twitter posts
A common symptom of hypothyroidism is weight gain: https://thyroiduk.org/if-you-are-undiagnosed/hypothyroid-signs-and-symptoms/
@thyroiduk_org
Anyone got any data on what % of social media is "fake" or misinformation, ideally in healthcare? #fakenews #statistics #digitalhealth #hcsm
This really annoys me! Why is there an issue paying people for their time? As a pharma company you would never expect a consultant or a physician to work for free so why would patients?
Again today morning I have to verify my professional knowledge and my fee. Because I am a patient. This happens so often and I am so fed about it. I am an expert and to be fair paid should not be discussed.
I think this resonates with so many #autoimmune patients. How have you coped with this issue? Any tips you'd like to share with others going through the same thing?
#MS #MECFS #Lupus #autoimmunechat https://twitter.com/baldman007/status/1526978632278650880
I have a multiple sclerosis it’s not only hard on the person that has it but also the loved ones. I might be the person that is sick, but my family suffers. I don’t want to be a burden. I love my family. I’m so sorry I’m sick.
I've been trying to find examples of posts on LinkedIn which are not that visually interesting or are totally text based and failed!
Going through my LinkedIn feed, and indeed my own posts, I notice that there are now next to none which do not include i…https://lnkd.in/eHCKhd_U
