Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Hashimoto’s brain
As part of Autoimmune Month I thought I would share some of my experience as a Hashimoto's patient and what I call Hashimoto's brain. Hashimoto's is an autoimmune disease where the body attacks the thyroid, leading to hypothyroidism. Many people, physicians included,...
Rare disease – my personal experience
Today is rare disease day so I thought I would share my personal experience. One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...
Rare Disease Day
It's Rare Disease Day this weekend! Every year the end of February sees this day focused on rare diseases. The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients' lives. There...
Twitter posts
I don't know about you but I've noticed an increase in more spam-like InMails. I am still a big fan of InMail and see great value in it for marketeers but fear it's days of getting high open rates may be numbered if this trend cont…https://lnkd.in/dtZBTwR https://lnkd.in/dDySK5M
InMail … thought you might be interested https://pharmaguapa.com/2021/04/16/inmail-thought-you-might-be-interested/
Be a #thyroidchampion! It can be really tough dealing with thyroid disease & the support of friends & family is really important. Help us fight our battles & be our champions
#thyroiddisease
Thyroid patients often don't want to make a fuss about our treatment. Being hypothyroid can make us apathetic and maybe too accepting of not feeling well "que sera sera". We need friends family and clinicians to be our #ThyroidChampions and advocate for us!
We're running a free webinar during International Thyroid Awareness Week, on a new study into thyroxine and cholesterol with one of the report authors, thyroid expert, @DrPeteTaylor - details now on our website and available to book on @eventbrite https://www.thyroidtrust.org/events-listings.html
Polycystic ovary syndrome (PCOS) is a hormonal disorder in women causing menstrual problems, reduced fertility, excess hair growth and acne. https://thyroiduk.org/related-conditions/polycystic-ovary-syndrome-pcos/
