Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
Latest Blog posts
So ... are you ready to compete with Apple? This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no! There has also been a feeling of concern to this question as the gravity of this...
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was - somewhere to host my blog posts - but recently that...