Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Patient collaboration
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society's event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception of...
Yes I love PowerPoint
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with ... I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50...
Mobile reception – not all there
Last week I read with great joy that the big mobile networks and the UK government are finally going to try to improve the mobile phone networks in rural parts of the UK. Rather shockingly 1/3 of the UK has patchy or non-existent mobile reception! Unbelievable....
Twitter posts
Technology really is amazing!
#innovation #cybernetics https://lnkd.in/d5xgHdB
When searching for solutions, people typically download a few similar apps, try all of them and stick to the one that suits them best. That means you have only one chance to earn their trust.
6 rules for onboarding users to your #healthapp 👉 http://bit.ly/2HmUi7j
Really interesting read - comes down to providing value to customers #hcmktg #pharma #hcsmeu
Anni Neumann (@akndegarcia) from @CREATION finds out what HCPs think about pharma based on analysing their unprompted conversations on social media http://bit.ly/2w2SnT7
RT @HealthcareLdr: 5 Ways #5G will Transform #Healthcare | @ATTBusiness https://www.business.att.com/learn/updates/how-5g-will-transform-the-healthcare-industry.html #HealthTech #mhealth #hospitals #telemedicine
#pharma are you ready to compete with Apple? That's what's potentially coming as I talk about in my latest blog: https://bit.ly/31LlAO6 #hcmktg #pharmamarketing #hcsmeu #hcsm #marketing #pharmastrategy
