Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

InMail … thought you might be interested

InMail … thought you might be interested

How many of us have had that InMail from a stranger where they "thought you might be interested"?  I suspect most of us.  How often are you actually interested?  Back in the day where email was still fresh and not over-cluttered with spam we also used to get these...

My favourite online resources

My favourite online resources

Next up on my content plan is a post to share what I am reading right now.  I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry.  If you are interested though...

SXSW 2021

SXSW 2021

It is that time of year again - it is SXSW time.  I first attended SXSW in 2015.  It was so impactful I had a mini epiphany and quit my job the day I got back into the office.  My first SXSW was truly amazing and I saw some of the most inspirational tech innovations. ...

Twitter posts

RT @PHARMAMEDIX: A #digitalhealthapp uses #AugmentedReality to track key changes in size of moles https://is.gd/b7Eagn #eHealth #mHealth #medtech #HealthcareTech

RT @PulseRx_App: #DYK that 71% people worldwide find it difficult to access remote healthcare? https://bit.ly/3f8mIlM #mHealth #telehealth #remotedoctor #healthtracking #ruralhealthcare #ruralhealth Source: Ortholive

& this is why the industry I work in & am passionate about has such a bad reputation. These excessive price hikes (for a generic product) have real consequences for patients. There's always a few bad apples but they do such damage #pharma #thyroiddisease

Pete Taylor@DrPeteTaylor

Drug firm fined for huge price rise that hit NHS. Hopefully prices for liothyronine will now come down https://www.bbc.co.uk/news/business-58009149

#HealthData initiatives have achieved so much in such a short space of time. Watch this short clip to hear Sarah Collen's proudest achievement on behalf of @ProstatePioneer

You can watch the full Q&A session here: https://youtu.be/ehA-8FGoQOc #healthdata #DataSavesLives #DSL

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