Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Covid’s environmental impact
One of the positives to come out of these difficult times has Covid's environmental impact. The reduction in travel, for example flying and commuter traffic, as well as factory production, has led to a drop in emissions. Cities in China and India, used to being...
The remote working world
Welcome to the remote working world. Welcome to my world. As a self-employed consultant I have spent the last five years spending the majority of my time working from home. The current situation is therefore business as usual for me. I manage my time as need be,...
Desperate times
We are currently going through some desperate times. In fact it is apparently so bad here that my cat Don has resorted to drinking from the toilet! Joking aside we are indeed going through some difficult times, especially if you are someone with a preexisting...
Twitter posts
Instead of buying a round of drinks for work well done I opted to donate a "round" to save animals instead: https://www.totalgiving.co.uk/charity/world-animal-friends Thanks @HLMEDICOM @havas #animalrescue #bekindtoanimals
New #pharma twitter account - pop over & follow & show your support. #hcmseu
Our first tweet! We plan to bring you the latest updates on our activities and to develop our content to best support you, as we continue to help patients lead better, healthier lives.
Visit: https://www.viforpharma.com/
As a zoology student I saw behind the scenes at Chester Zoo, and they are fantastic. The amount of effort they put into caring for and preserving their animals is amazing, and the thought that I might not be able to take my son there one day breaks my heart. Please help them. https://twitter.com/chesterzoo/status/1268140490999898112
We REFUSE to cut corners when it comes to caring for the animals ❤️
We REFUSE to give up on our fight to prevent extinction 🌎
And because of that, we’ve now reached the point where we desperately NEED YOUR HELP 🙏
We need you to SAVE OUR ZOO...
http://www.chesterzoo.org/saveourzoo
My thoughts on #mentalhealthweek & why it's so timely this year https://pharmaguapa.com/2020/05/22/mental-health-week/ #mhealth #speakyourmind #depression #anxiety #digitalhealth #ai
