Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

SXSW 2021

SXSW 2021

It is that time of year again - it is SXSW time.  I first attended SXSW in 2015.  It was so impactful I had a mini epiphany and quit my job the day I got back into the office.  My first SXSW was truly amazing and I saw some of the most inspirational tech innovations. ...

Hashimoto’s brain

Hashimoto’s brain

As part of Autoimmune Month I thought I would share some of my experience as a Hashimoto's patient and what I call Hashimoto's brain.  Hashimoto's is an autoimmune disease where the body attacks the thyroid, leading to hypothyroidism. Many people, physicians included,...

Rare disease – my personal experience

Rare disease – my personal experience

Today is rare disease day so I thought I would share my personal experience.  One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...

Twitter posts

#BMJInfographic #VisualAbstract One dose of either Pfizer-BioNTech or Oxford-AstraZeneca vaccine provides 60-70% protection against symptomatic covid-19 and about 80% protection against hospital admission http://ow.ly/eH7k50ELIKE

Patients with #rheumatic diseases who had #covid19 more likely to be hospitalised due to

➡️Increasing age
➡️Comorbidity burden
➡️#Glucocorticoid use

Data from #Ireland via @rheum_covid
By @RichardPAConway @philipcrobinson @rheum_cat et al @RheumJnl

Load More...