Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Are you ready to compete with Apple?

Are you ready to compete with Apple?

So ... are you ready to compete with Apple?  This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no!  There has also been a feeling of concern to this question as the gravity of this...

A decade of change

Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU.  Like any massive, fundamental change this will require time and skillful planning and change management.  After decades within a system, and a certain status quo, we...

Bear with me – I’m revamping

Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was - somewhere to host my blog posts - but recently that...

Twitter posts

One of the positives of the virus is we are giving the earth & nature a much needed break. I hope we see lasting change coming out if this as our planet desperately needs it. https://lnkd.in/d7puFpP

I've been working remotely for the last 5 years so for me things are business as usual. I do hope though that as a result of the current circumstances we will see more use of virtual working. It's a win win for companies (cheaper…https://lnkd.in/dgw9-bw https://lnkd.in/dZwJZfx

Race for a #coronavirus cure- we've created a daily #clinicaltrials tracker for #COVID19 trials. Various treatments and vaccines are being investigated, come see what's new and if you're eligible to participate! And please DM us if you have any feedback.


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