Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

My Lockdown experience

My Lockdown experience

As we near the end of this second lockdown I find myself reflecting on my lockdown experience.  I have heard from quite a few friends that they have found this second lockdown even harder than the first.  Many people I know have struggled with mental health and...

Listening to patients

Listening to patients

Last week I read in an article that 72% of patients do not feel listened to by pharma.  This is a very sorry state of affairs, but sadly does not surprise me.  Whilst patients are the end users they are not seen as customers.  Traditionally patients have not had a say...

Thank you Hashimoto’s

Thank you Hashimoto’s

This week was Thyroid awareness week.  Admittedly I missed most of it because I wasn't aware it was happening.  So rather belatedly I wanted to share a bit of my own experience as a Hashimoto's patient.  It has taken me a while to get here but I can truly now say...

Twitter posts

Great example of the impact AI can have on healthcare and in supporting patients. Well done Danielle Ralic
#digitalhealth #clinicaltrials

Great example of digital health being used. Question is why did it take COVID for us to roll out innovation like this? Keeping patients out of hospitals has been a priority for years for the NHS - it's a shame that it's taken a pandemic to get some move…

I often remind my #pharma clients to consider data like this when developing their content plans for social media ... but I should also remember this for my own content! #socialmedia

Larry Kim@larrykim

👍The Best Times to Post on Social Media in 2021 and Beyond 4

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