Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
SXSW 2021
It is that time of year again - it is SXSW time. I first attended SXSW in 2015. It was so impactful I had a mini epiphany and quit my job the day I got back into the office. My first SXSW was truly amazing and I saw some of the most inspirational tech innovations. ...
Hashimoto’s brain
As part of Autoimmune Month I thought I would share some of my experience as a Hashimoto's patient and what I call Hashimoto's brain. Hashimoto's is an autoimmune disease where the body attacks the thyroid, leading to hypothyroidism. Many people, physicians included,...
Rare disease – my personal experience
Today is rare disease day so I thought I would share my personal experience. One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...
Twitter posts
#BMJInfographic #VisualAbstract One dose of either Pfizer-BioNTech or Oxford-AstraZeneca vaccine provides 60-70% protection against symptomatic covid-19 and about 80% protection against hospital admission http://ow.ly/eH7k50ELIKE
My man 👍🏻
#MedTwitter #TwitterRx https://twitter.com/scottseiss/status/1392839989281574913
“I’m not gonna get the vaccine”
The big show of #ACC21 starts this weekend. Here is my preview. There are always suprises that I miss.
And, as always, friends, be on the alert for spin.
https://www.medscape.com/viewarticle/950797
#cardiotwitter
I love this idea. There is so much wasted space and energy in towns that could be re-wilded.
All it takes is regreening 20 percent of façades and rooftops for every fifth building in a city
Patients with #rheumatic diseases who had #covid19 more likely to be hospitalised due to
➡️Increasing age
➡️Comorbidity burden
➡️#Glucocorticoid use
Data from #Ireland via @rheum_covid
👉🏽https://academic.oup.com/rheumap/advance-article/doi/10.1093/rap/rkab031/6275236
By @RichardPAConway @philipcrobinson @rheum_cat et al @RheumJnl
