Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
What is a patient advocate
I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate. My day job is advising life science's companies on how to engage with their customers using digital technology. This includes...
Keeping up with change
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They "look like something out of 1992". This made me ponder how not...
COVID testing
I recently got back from an amazing holiday in the Azores and am a little bemused that I have to isolate for 14 days upon my return. Now do not get me wrong - I am a huge advocate for playing it safe and for isolating new arrivals to the country. Living in a...
Twitter posts
Some useful tips on how to deal with low energy if you have #autoimmune #hypothyroidism / #hashimoto's
When you have #hypothyroidism and #autoimmune #hashimotos your energy introduces you before you even speak. So many people with low #thyroid extended tremendous energy merely to be normal and participate in life... here’s some help https://www.instagram.com/p/CHxqi7LBcZY/?igshid=1bd3k5qcgk9mz #hypothyroid #hormones
RT @Paul_Sonnier: More #DigitalHealth by the tech giants...
NEW: Amazon added new territory to its burgeoning health care empire today, launching Amazon Pharmacy, a service that lets customers buy prescriptions online with cash or insurance. https://www.statnews.com/2020/11/17/amazon-pharmacy-prescriptions-pillpack/
Autoimmune diseases like #lupus cause the immune system to attack its own tissues and organs. By exploring the underlying biology of an imbalanced immune system, our scientists are exploring new ways to help people living with lupus. https://know.az/31Asc3j #LupusAwarenessMonth
