Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
My content plan
If you read my New Year's resolution blog you may recall I mentioned wanting to do more content. I also mentioned I would develop a content plan. Well the time has come. I have come up with an idea for my content plan and it involves unicorns! To be fair the...
Email marketing best practice
At the start of the year I received an email that was not following email marketing best practice. It was an email I was interested in, and where it not for COVID, would have actioned. So I thought I would share some insights on this and email marketing best...
Driving traffic
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
Twitter posts
Very interesting chart showing what the top #pharma are up to rare disease (in terms of pipeline) https://lnkd.in/dp6JK3G
Rare Disease Day https://pharmaguapa.com/2021/02/26/rare-disease-day/
🔈a blog you cannot miss! Get inspired, get informed! Thank you @ZsofiaBakonyi for being a great ambassador for the #FHCommunity to help #FindFH and it’s rare & severe form #HoFH on the occasion of #RareDiseaseDay. https://twitter.com/zsofiabakonyi/status/1365030929434112000
Innovation has to be about patients and everyone who lives with a disease, common or rare, deserves the chance for a normal life. Read my personal story with FH on the occasion of #RareDiseaseDay #WeWontRest @fhpatienteurope @EFPIA @magdadaccord https://lnkd.in/dmVmNg2
World Rare Disease Day 2021 is taking place this Sunday 28th February to raise awareness for those affected by rare diseases such as AAV. Find out about all the activities taking place at https://www.rarediseaseday.org/
Watch this space - this could be an interesting new features on Twitter: Twitter's 'Super Follow' creator subscription takes shots at Substack & Patreon https://tcrn.ch/3kpZ8DJ via @techcrunch #socialmedia
