Reverse Mentoring
Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
About me
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
See also
Latest Blog posts
Mental Health Week
This year mental health week feels more relevant than ever. As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems. I feel incredibly fortunate to be living in a beautiful rural Suffolk village, with a...
#hcsmeu
Let us take a trip down memory lane. Let us go back a decade to the end of the 2000's in the early days of pharma social media. These were challenging times but also incredibly exciting. Social media was starting to take off and offering huge opportunities to a...
VE Day
This week we celebrated the 75th anniversary of VE day. 75 years ago Britain, and other allied countries, celebrated the end of the Nazis. I asked my British father and German mother if they could remember the day - they could not. My mother commented though that...
Twitter posts
Fascinating to see how #bigtechs make their money & how dependent Facebook is on ad revenue. Of the big 5 it's the only one that hasn't diversified it's revenue stream https://lnkd.in/dj-BkTW
These brands were my #lockdown heroes - passionate about their customers & their products. #pharma could learn a lot from them @ChaseDistillery @Soaperduper @divinechocolate
https://pharmaguapa.com/2020/07/07/my-lockdown-heroes/
I’ve written a blog about how the NHS digital service manual has been helping teams to quickly build digital products and services in response to the COVID-19 pandemic 👇 https://twitter.com/NHSDigital/status/1280487380164763650
🆕New on the Digital Transformation Blog: @_lucyha explains how the NHS digital service manual is helping in the #COVID19 pandemic.
Read the blog here👇
https://digital.nhs.uk/blog/transformation-blog/2020/building-great-digital-services-in-a-crisis
Researchers have combined #ArtificialIntelligence with systems theory to develop a more efficient way to detect and accurately identify an epileptic seizure in real time:
https://www.futurity.org/seizures-tracking-artificial-intelligence-2397942/
