Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...

I love you NHS but we need to talk

The NHS is like a very dear elderly relative - you don't choose them, you love them dearly but you are also frustrated by their old fashioned ways and inability to change.  It is however really time to have that talk with them because this time something really has to...

Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father's footsteps) and...

Twitter posts

Pet peeve - how little resource pharma still to this day puts into patients, patient communications support and advocacy. Whilst we have huge teams to engage with HCPs the teams to engage with patients are often tiny in comparison. This needs to change https://lnkd.in/dhA8hxW

I often use these examples when working with pharma clients to highlight the power of patients today & why as an industry we need to fully include them in what we do - and always always be patient centric! https://lnkd.in/dkyb9i8

Very clever! BBC News - Mirriad's AI slips ads into empty spaces in online videos
https://www.bbc.co.uk/news/technology-50988757 #digitalmarketing #AI #marketing

My top 9 sums up my year - travel, sunrises & sunsets, sea & pools, yoga & most importantly my cats. Hoping for much of the same this year! Wishing you all a great 2020!
#happynewyear #2020 #newyear #newyearsday… https://www.instagram.com/p/B6xtDCCgDPz/?igshid=f9o5scl63ahi

This is a fantastic idea - other airlines should follow suit! It would definitely have an impact on my choice of airline to fly with
#animals #strays #animalrescue #britishairways #emirates https://lnkd.in/dcxdpcU

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