Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Rare Disease Day

Rare Disease Day

It's Rare Disease Day this weekend!  Every year the end of February sees this day focused on rare diseases.  The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients' lives.  There...

Carpe Diem

Carpe Diem

Next up on my content plan is a post about inspirational quotations.  At first I thought this would be easy - the internet is after all full of inspirational quotes.  However I wanted to make it meaningful and tie it back to life as an autoimmune patient.  Suddenly...

Agile promotion

Agile promotion

The first post in my new content plan is meant to be about a discount or promotion.  Initially I thought of doing a promo piece on myself and the services I offer.  Then I thought about doing a piece around using promotion in social media - from banner ads through to...

Twitter posts

#BMJInfographic #VisualAbstract One dose of either Pfizer-BioNTech or Oxford-AstraZeneca vaccine provides 60-70% protection against symptomatic covid-19 and about 80% protection against hospital admission http://ow.ly/eH7k50ELIKE

Patients with #rheumatic diseases who had #covid19 more likely to be hospitalised due to

➡️Increasing age
➡️Comorbidity burden
➡️#Glucocorticoid use

Data from #Ireland via @rheum_covid
By @RichardPAConway @philipcrobinson @rheum_cat et al @RheumJnl

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