Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Mental Health Week

This year mental health week feels more relevant than ever.  As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems.  I feel incredibly fortunate to be living in a beautiful rural Suffolk village, with a...



Let us take a trip down memory lane.  Let us go back a decade to the end of the 2000's in the early days of pharma social media.  These were challenging times but also incredibly exciting.  Social media was starting to take off and offering huge opportunities to a...

VE Day

VE Day

This week we celebrated the 75th anniversary of VE day.  75 years ago Britain, and other allied countries, celebrated the end of the Nazis.  I asked my British father and German mother if they could remember the day - they could not.  My mother commented though that...