Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Hashimoto’s brain

Hashimoto’s brain

As part of Autoimmune Month I thought I would share some of my experience as a Hashimoto's patient and what I call Hashimoto's brain.  Hashimoto's is an autoimmune disease where the body attacks the thyroid, leading to hypothyroidism. Many people, physicians included,...

Rare disease – my personal experience

Rare disease – my personal experience

Today is rare disease day so I thought I would share my personal experience.  One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...

Rare Disease Day

Rare Disease Day

It's Rare Disease Day this weekend!  Every year the end of February sees this day focused on rare diseases.  The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients' lives.  There...

Twitter posts

RT @PHARMAMEDIX: A #digitalhealthapp uses #AugmentedReality to track key changes in size of moles https://is.gd/b7Eagn #eHealth #mHealth #medtech #HealthcareTech

RT @PulseRx_App: #DYK that 71% people worldwide find it difficult to access remote healthcare? https://bit.ly/3f8mIlM #mHealth #telehealth #remotedoctor #healthtracking #ruralhealthcare #ruralhealth Source: Ortholive

& this is why the industry I work in & am passionate about has such a bad reputation. These excessive price hikes (for a generic product) have real consequences for patients. There's always a few bad apples but they do such damage #pharma #thyroiddisease

Pete Taylor@DrPeteTaylor

Drug firm fined for huge price rise that hit NHS. Hopefully prices for liothyronine will now come down https://www.bbc.co.uk/news/business-58009149

#HealthData initiatives have achieved so much in such a short space of time. Watch this short clip to hear Sarah Collen's proudest achievement on behalf of @ProstatePioneer

You can watch the full Q&A session here: https://youtu.be/ehA-8FGoQOc #healthdata #DataSavesLives #DSL

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