Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
Latest Blog posts
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society's event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception of...
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with ... I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50...
Last week I read with great joy that the big mobile networks and the UK government are finally going to try to improve the mobile phone networks in rural parts of the UK. Rather shockingly 1/3 of the UK has patchy or non-existent mobile reception! Unbelievable....