Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

COVID testing

COVID testing

I recently got back from an amazing holiday in the Azores and am a little bemused that I have to isolate for 14 days upon my return.  Now do not get me wrong - I am a huge advocate for playing it safe and for isolating new arrivals to the country.  Living in a...

My lockdown heroes

My lockdown heroes

Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops.  I have had to rely entirely on the internet, and telephone, to access goods.  During this time there have been some brands that have stood by...

Death of face-to-face detailing

Death of face-to-face detailing

We are currently living in what might be termed "interesting times".  We have seen our world turned upside down and huge changes happen in a very short period of time.  The new normal has changed from face to face to virtual.  Everything from meetings, to shopping and...

Twitter posts

Supporting #irondeficiency day. Iron deficiency causes an array of symptoms like fatigue & nausea. #takeironseriously & get your iron levels tested if in doubt

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