Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Covid’s environmental impact

Covid’s environmental impact

One of the positives to come out of these difficult times has Covid's environmental impact. The reduction in travel, for example flying and commuter traffic, as well as factory production, has led to a drop in emissions.  Cities in China and India, used to being...

The remote working world

The remote working world

Welcome to the remote working world.  Welcome to my world.  As a self-employed consultant I have spent the last five years spending the majority of my time working from home.  The current situation is therefore business as usual for me.  I manage my time as need be,...

Desperate times

Desperate times

 We are currently going through some desperate times.  In fact it is apparently so bad here that my cat Don has resorted to drinking from the toilet! Joking aside we are indeed going through some difficult times, especially if you are someone with a preexisting...

Twitter posts

RT @LancetDigitalH: Nice overview of #DigitalHealth from @ProfMartinCowie #COVID19 has accelerated adoption of health technologies (e.g. remote consultations & monitoring of patients) by cardiologists #cardiology #eHealth #mHealth #Telemedicine

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