Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

SXSW 2021

SXSW 2021

It is that time of year again - it is SXSW time.  I first attended SXSW in 2015.  It was so impactful I had a mini epiphany and quit my job the day I got back into the office.  My first SXSW was truly amazing and I saw some of the most inspirational tech innovations. ...

Hashimoto’s brain

Hashimoto’s brain

As part of Autoimmune Month I thought I would share some of my experience as a Hashimoto's patient and what I call Hashimoto's brain.  Hashimoto's is an autoimmune disease where the body attacks the thyroid, leading to hypothyroidism. Many people, physicians included,...

Rare disease – my personal experience

Rare disease – my personal experience

Today is rare disease day so I thought I would share my personal experience.  One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...

Twitter posts

The covid-19 crisis has shown that, when pressed by a public health emergency, scientific publishers can make large amounts of research open access. The benefits would be huge if we could make the same commitment for climate research, says Caitlin Edgell

This is Arctic 105 years apart. Both picture taken in summer. Do you notice anything special? 📷 Christian Åslund.
In 2015 an engraved plaque has been placed there in memory of this Icelandic glacier, the Okjokull, a letter for the future (ALT).

#ClimateEmergency #ClimateStrike


In case you missed it here is the chat I had with @jackiecuyvers from Convosphere on Key Online Influencers in pharma

Feel free to get in touch if you have questions on how to leverage KOIs as a pharma company
#pharma #influencers https://lnkd.in/d_vAHqk5

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