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Knowing it all already

Knowing it all already

by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized

I recently ran a digital best practice training for a pharma client.  The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view.  Whilst the overall feedback was very positive,...
Death of face-to-face detailing

Death of face-to-face detailing

by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy

We are currently living in what might be termed “interesting times”.  We have seen our world turned upside down and huge changes happen in a very short period of time.  The new normal has changed from face to face to virtual.  Everything from meetings, to...

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