by Pharmaguapa | Feb 2, 2021 | marketing, Multichannel
At the start of the year I received an email that was not following email marketing best practice. It was an email I was interested in, and where it not for COVID, would have actioned. So I thought I would share some insights on this and email marketing best...
by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
