Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

The value of respecting your customers … in pharma

My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines.  To complete that article I should add that my experience with Turkish Airlines continued to be bad including during the flight with some of the most inedibleContinue reading “The value of respecting your customers … in pharma”

J&J strikes gold … and ignores it

So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog).  There were a couple of things that struck me. FirstContinue reading “J&J strikes gold … and ignores it”

Social media & breaking down health stigma

This week I saw a really powerful video called “I had a black dog, his name was depression” which was developed by the WHO to talk about depression.  Despite this video being a bit “long” at just over 4 minutes I watched it through to the very end.  As someone who has had my ownContinue reading “Social media & breaking down health stigma”

#SXSW- Wearables: saving lives and improving outcomes

I recently submitted my proposal to speak at SXSW next year on “Wearables: saving lives and improving outcomes” and the public voting on proposals starts today.  It would be a dream to speak there but I know the competition is stiff so I have all my fingers and toes crossed and will be asking everyone toContinue reading “#SXSW- Wearables: saving lives and improving outcomes”

Patients are not total idiots!

Yesterday I read an awesome post by the MightyCasey in response to an astonishing post by a certain Niam Yaraghi in USA Today.  According to said Niam Yaraghi patients are incapable of managing or understanding their own health and should leave it all entirely up the medical professionals.  In essence in his article he treats patients likeContinue reading “Patients are not total idiots!”

The short lifespan of a wearable

Wearables are this year’s hot item.  They are trendy and all the cool kids want one.  They can link to your mobile, they can tell you your heart rate, how far you have run, calories burnt and they are shiny.  I want one. Or rather I want another one and this time I want oneContinue reading “The short lifespan of a wearable”

SXSW – an awesome journey – grand finale

Needless to say after Day 2 Sunday was a bit of a wash out!  I did have some interesting conversation with some German entrepreneurs at the German house but that was about it.  Both Monday and Tuesday were however more eventful.  For starters there was a lovely lunch with the #hcsmeu gang, by now also includingContinue reading “SXSW – an awesome journey – grand finale”

SXSW – an awesome journey – Day 1

A few years back I heard about South by SouthWest for the time. I did not really have any desire to go – it did not seem relevant to a health digierati like myself. Rather I thought it was more for film and music buffs and total techy geeks. I did not think there wouldContinue reading “SXSW – an awesome journey – Day 1”