by Pharmaguapa | Oct 15, 2019 | Facebook, Leadership, Rare disease, Reverse Mentoring, Social Media
Imagine feeling constantly sick or in pain. Imagine going to doctor after doctor but still not receiving a suitable diagnosis or any idea of what is wrong with you. Imagine being told you are making it all up or it is all in your head. Imagine your life as this...
by Pharmaguapa | Jul 26, 2019 | Facebook, marketing, Multichannel, Social Media, Twitter
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...
by Pharmaguapa | May 31, 2017 | General, Patient centric, Strategy
My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines. To complete that article I should add that my experience with Turkish Airlines continued to be bad...
by Pharmaguapa | Apr 4, 2017 | Facebook, hashimoto's, Patient centric, Social Media
So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog). There were a couple of...
by Pharmaguapa | Mar 21, 2017 | #sxsw, hashimoto's, Patient centric, Uncategorized
I am very open about the fact that I have an autoimmune disease, Hashimoto’s, and I try to do my bit to help educate others about this disease, and other autoimmune diseases. I feel as an educated patient, who works in digital health, I am well placed to do so...
