by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They “look like something out of 1992”. This made me...
by Pharmaguapa | Jul 9, 2019 | marketing, Multichannel, Strategy
When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps)...
by Pharmaguapa | Apr 5, 2018 | Artificial Intelligence, General, marketing, Reverse Mentoring, Strategy, Uncategorized
Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry. This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of...
by Pharmaguapa | Oct 14, 2017 | General, Multichannel, Uncategorized
This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future. In my opinion they are both the future in their own different ways and for different audiences. As an...
by Pharmaguapa | May 31, 2017 | General, Patient centric, Strategy
My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines. To complete that article I should add that my experience with Turkish Airlines continued to be bad...
