Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”

Watch out pharma

Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry.  This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of the healthcare industry and the pharmaceutical industry’s continued snail paceContinue reading “Watch out pharma”

AR versus VR

This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future.  In my opinion they are both the future in their own different ways and for different audiences. As an owner of a Samsung Gear VR I have to sayContinue reading “AR versus VR”

The value of respecting your customers … in pharma

My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines.  To complete that article I should add that my experience with Turkish Airlines continued to be bad including during the flight with some of the most inedibleContinue reading “The value of respecting your customers … in pharma”

The hopes and disappointments and hopes of the Surface Book

Last week I posted about my need to purchase a new laptop and my excitement about the release of the new Microsoft Surface Pro 4 and Surface Book.  I am now travelling weekly and really need to invest in a more portable shiny new laptop or tablet/laptop mix and having done my research I decided thatContinue reading “The hopes and disappointments and hopes of the Surface Book”