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My lockdown heroes

My lockdown heroes

by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy

Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops.  I have had to rely entirely on the internet, and telephone, to access goods.  During this time there have been some brands that have stood by...

Why social media is critical to rare diseases

by Pharmaguapa | Oct 15, 2019 | Facebook, Leadership, Rare disease, Reverse Mentoring, Social Media

Imagine feeling constantly sick or in pain.  Imagine going to doctor after doctor but still not receiving a suitable diagnosis or any idea of what is wrong with you.  Imagine being told you are making it all up or it is all in your head.  Imagine your life as this...

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