by Pharmaguapa | Oct 31, 2019 | Content, General, Leadership, marketing, Strategy
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that...
by Pharmaguapa | Jul 9, 2019 | marketing, Multichannel, Strategy
When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps)...
by Pharmaguapa | Apr 13, 2017 | General, marketing, Social Media, Twitter
The news is currently awash with a spectacular example of a company failing to have any respect for its customers. When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work...
by Pharmaguapa | May 4, 2015 | Uncategorized
My first response when I have a customer complaint or question is to go online and direct a tweet to the responsible company with my issue. I have been doing this for quite a few years and it is great to start seeing some real improvement in customer service response...
by Pharmaguapa | Apr 26, 2013 | General, Multichannel, Strategy
A few years ago it was totally normal to have to convince people that digital was a valid, and important, channel. That fact is now a given – and yet there are still people who need to be convinced. One issue is that traditional marketing is a safe option and...
