Yes I love PowerPoint

I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint!  PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50 page text heavy word document –Continue reading “Yes I love PowerPoint”

Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”

The value of respecting your customers

The news is currently awash with a spectacular example of a company failing to have any respect for its customers.  When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work the next day than said customer, they showed aContinue reading “The value of respecting your customers”

Response to a tweet

My first response when I have a customer complaint or question is to go online and direct a tweet to the responsible company with my issue.  I have been doing this for quite a few years and it is great to start seeing some real improvement in customer service response via social media.  A fewContinue reading “Response to a tweet”

Why digital? Because everyone loves a rainbow!

A few years ago it was totally normal to have to convince people that digital was a valid, and important, channel.  That fact is now a given – and yet there are still people who need to be convinced.  One issue is that traditional marketing is a safe option and it has worked in theContinue reading “Why digital? Because everyone loves a rainbow!”

And they think they know it all . . .

One of the painful facts of life is having to work and interact with people who think they know it all or believe they know what they are talking about.  This is equally true in digital in healthcare.  On the one hand we always talk about wanting more digital and social media activity in theContinue reading “And they think they know it all . . .”