by Pharmaguapa | Apr 5, 2018 | Artificial Intelligence, General, marketing, Reverse Mentoring, Strategy, Uncategorized
Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry. This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of...
by Pharmaguapa | Feb 10, 2017 | Social Media, Uncategorized
Today there was another #hcsmeu tweetchat on the topic of what has changed over the last 10 years, and what will be different in 10 years time. I was really excited to be able to participate in the chat, especially as #hcsmeu tweetchats are what really got me into...
by Pharmaguapa | Sep 16, 2014 | Multichannel, Social Media, Strategy, Twitter
Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is...
by Pharmaguapa | Sep 15, 2014 | Content, General, Social Media, Twitter
I have been a tad behind at writing this blog post and responding to comments, which saddens me given the glowing responses I have got in some of my comments. In an ideal world I would like to write a post weekly, rather than the current monthly timing. I should also...
