Watch out pharma

Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry.  This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of the healthcare industry and the pharmaceutical industry’s continued snail paceContinue reading “Watch out pharma”

Pharma social media – what’s changed

Today there was another #hcsmeu tweetchat on the topic of what has changed over the last 10 years, and what will be different in 10 years time.  I was really excited to be able to participate in the chat, especially as #hcsmeu tweetchats are what really got me into Twitter and introduced me to aContinue reading “Pharma social media – what’s changed”

Engaging with KOL & KOI online – wake up pharma!

Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is important, how to engage onlineContinue reading “Engaging with KOL & KOI online – wake up pharma!”

Too much to do too little time

I have been a tad behind at writing this blog post and responding to comments, which saddens me given the glowing responses I have got in some of my comments. In an ideal world I would like to write a post weekly, rather than the current monthly timing. I should also be responding to commentsContinue reading “Too much to do too little time”