by Pharmaguapa | Sep 18, 2014 | Content, Facebook, Multichannel, Pinterest, Social Media, Twitter
I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media. I thought why not do one better and just write a post about it? I am always using...
by Pharmaguapa | Sep 16, 2014 | Multichannel, Social Media, Strategy, Twitter
Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is...
by Pharmaguapa | Sep 15, 2014 | Content, General, Social Media, Twitter
I have been a tad behind at writing this blog post and responding to comments, which saddens me given the glowing responses I have got in some of my comments. In an ideal world I would like to write a post weekly, rather than the current monthly timing. I should also...
by Pharmaguapa | Dec 3, 2013 | Autoimmune Disease, Facebook, General, hashimoto's, Patient centric, Social Media
I was recently involved in a workshop for a pharmaceutical product and one element we talked about was the emotional journey a patient goes on, and how digital tools played a role in that journey. This really resonated with me as a patient. We are of course all...
by Pharmaguapa | Apr 26, 2013 | General, Multichannel, Strategy
A few years ago it was totally normal to have to convince people that digital was a valid, and important, channel. That fact is now a given – and yet there are still people who need to be convinced. One issue is that traditional marketing is a safe option and...
