Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

YouTube Healthcare

Like many of us I have often struggled balancing regular exercise with a busy work schedule.  This is especially an issue for me as my sport of choice was swimming and the only time the pool here in Zurich is not like the Gotthard Tunnel during peak times is mid-afternoon.  I must also admit thatContinue reading “YouTube Healthcare”

Well hello #Instagram!

I have been working and mentoring in social media for many, many years now and as part of that have been a very active user … of some platforms.  I was a huge Facebook and Twitter fan, followed closely by Pinterest.  Linkedin is Linkedin … great, functional but not really “fun”.  Then there was Instagram.Continue reading “Well hello #Instagram!”

J&J strikes gold … and ignores it

So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog).  There were a couple of things that struck me. FirstContinue reading “J&J strikes gold … and ignores it”

#WheresDon?

The fabulous Hope for Romanian Strays guest blogger Don has vanished!  Can you find help him?  He decided to take a Face-cation (a vacation from Facebook) but we now need him back to help with the charity birthday celebrations!  We need your help to keep an eye out for him and share your photos of DonContinue reading “#WheresDon?”

Can social media cause a miracle?

Last week I wrote about the hopeless task I faced in trying to find homes for 60 Romanian rescue dogs who were about to lose their shelter.  I truly did not think we could save them.  I certainly did not think we would be able to find places for the very traumatised ones – whoContinue reading “Can social media cause a miracle?”