Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

World mental health day

World mental health day

Today is world mental health day.  I have been quite open about my own battles with mental health, a result of my Hashimoto's.  In fact I received the diagnosis for depression six months before they identified that it was actually a symptom of thyroid disease.  In my...

What is a patient advocate

What is a patient advocate

I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate.  My day job is advising life science's companies on how to engage with their customers using digital technology.  This includes...

Keeping up with change

Keeping up with change

The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches.  They "look like something out of 1992".  This made me ponder how not...

Twitter posts

RT @CoatesMarta: treatment & diagnosis of #thyroid disease has been argued for many years. All I know is that #full #clinical #appraisal & #listening to patients is essential. Think optimal bloods + symptoms, not "normal bloods". What does normal mean?🦋

RT @CoatesMarta: #thyroidawarenessweek. Here's a familiar list of #Hashimoto's #thyroiditis symptoms. Sharing further knowledge is needed for better #management of this #condition because #thyroid hormone supplementation does not address #autoimmunity.

RT @ConvergingCare: Women are more affected by thyroid disorders than men, and an overall 200 million are suffering (Mirescu 2010). #thyroidawarenessweek

New article soon @ConvergingCare
#thyroid #WomensHealth #healthcare #hormones #hormonal #disorder

As part of #thyroidawarenessweek I wanted to share my experience & tips for other #hashimoto's patients. It was a long journey that I'm still on but getting there


RT @Titchicat: Tomorrow wear something purple for #ThyroidAwarenessWeek and if you can afford to please donate to @thyroiduk_org as they are a great organisation that have helped me a lot on my ongoing #Thyroid journey
#Hypothyroidism 🦋💜
Diolch/Thanks 😍

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