Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
Latest Blog posts
Pharma social media bloopers
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable - others were just as bad then as they are now. When I first started to specialise in pharma...
Knowing it all already
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
The value of pub work
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word "job" quite loosely - paid volunteering may be a more realistic term. I have started doing some shifts at...
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