Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Rare disease – my personal experience

Rare disease – my personal experience

Today is rare disease day so I thought I would share my personal experience.  One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...

Rare Disease Day

Rare Disease Day

It's Rare Disease Day this weekend!  Every year the end of February sees this day focused on rare diseases.  The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients' lives.  There...

Carpe Diem

Carpe Diem

Next up on my content plan is a post about inspirational quotations.  At first I thought this would be easy - the internet is after all full of inspirational quotes.  However I wanted to make it meaningful and tie it back to life as an autoimmune patient.  Suddenly...

Twitter posts

Today is #RareDiseaseDay - Help support & raise awareness for those living with a rare disease and their families. @EarlyCareerEndo @Pituitary_org @britishthyroid @AmendInfo @PWSAUK

"Thyroid eye disease is a rare disease characterized by progressive inflammation and damage to tissues around the eyes. Read about Kelly’s experience with TED & learn more about this #raredisease. #rarediseaeday


Meet Chyrel, one of our Global HoFH ambassadors from Lebanon. Chyrel is an ambitious young woman, with a passion for fashion and a career in Marketing. Both Chyrel and her younger brother were diagnosed with HoFH as babies. Read Chyrel’s HoFH story here:

My own patient journey & my experience with my mother's #churgstrauss made me realise how important community & support is. To all the rare disease & autoimmune patients out there - you are not alone! #rarediseaseday

To celebrate #rarediseaseday I've written about my personal experience as an #autoimmune patient & the family member of a patient with a rare disease. It was a tough experience but it's what drives my motivation

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