Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Thank you Hashimoto’s

Thank you Hashimoto’s

This week was Thyroid awareness week.  Admittedly I missed most of it because I wasn't aware it was happening.  So rather belatedly I wanted to share a bit of my own experience as a Hashimoto's patient.  It has taken me a while to get here but I can truly now say...

World mental health day

World mental health day

Today is world mental health day.  I have been quite open about my own battles with mental health, a result of my Hashimoto's.  In fact I received the diagnosis for depression six months before they identified that it was actually a symptom of thyroid disease.  In my...

What is a patient advocate

What is a patient advocate

I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate.  My day job is advising life science's companies on how to engage with their customers using digital technology.  This includes...

Twitter posts

This is spot on! I often feel like I am head butting a wall when I go on about the importance of patients and why we as an industry need to listen and understand patients. We have huge teams dedicated to HCP engagement but tiny teams for patient advocac…

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