Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Pharma social media bloopers

Pharma social media bloopers

I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers.  Ten years ago some of them were excusable - others were just as bad then as they are now.  When I first started to specialise in pharma...

Knowing it all already

Knowing it all already

I recently ran a digital best practice training for a pharma client.  The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view.  Whilst the overall feedback was very positive,...

The value of pub work

The value of pub work

Last week I started a new job.  It was not a job I expected to be returning to after over 20 years but these are strange times we are living in.  I use the word "job" quite loosely - paid volunteering may be a more realistic term.  I have started doing some shifts at...

Twitter posts

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