Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring
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Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients

 

See also

Latest Blog posts

What is a tweet chat

What is a tweet chat

Have you ever wondered what a tweet chat is?  Or perhaps you wonder what the value of a tweet chat is?  These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...

InMail … thought you might be interested

InMail … thought you might be interested

How many of us have had that InMail from a stranger where they "thought you might be interested"?  I suspect most of us.  How often are you actually interested?  Back in the day where email was still fresh and not over-cluttered with spam we also used to get these...

My favourite online resources

My favourite online resources

Next up on my content plan is a post to share what I am reading right now.  I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry.  If you are interested though...

Twitter posts

The big show of #ACC21 starts this weekend. Here is my preview. There are always suprises that I miss.

And, as always, friends, be on the alert for spin.

https://www.medscape.com/viewarticle/950797

#cardiotwitter

Patients with #rheumatic diseases who had #covid19 more likely to be hospitalised due to

➡️Increasing age
➡️Comorbidity burden
➡️#Glucocorticoid use

Data from #Ireland via @rheum_covid
👉🏽https://academic.oup.com/rheumap/advance-article/doi/10.1093/rap/rkab031/6275236
By @RichardPAConway @philipcrobinson @rheum_cat et al @RheumJnl

Update from the home office. My officemate got bored and grabbed a knife off the counter to chew on during my last Zoom. She’s remorseful. But all I can think about is this 90 lb dog running around w this machete #dogsoftwitter #CardioTwitter

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