Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients

 

See also

Latest Blog posts

The social media steam train

The social media steam train

I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money.  Social media is now a highly competitive, top channel and needs to be treated as such.  If you hope to get any impact...

International Thyroid Week tweet chat

International Thyroid Week tweet chat

This week was International Thyroid Awareness Week (ITAW).  Thyroid disease is massively under-diagnosed with over half of patients undiagnosed and aware they have a treatable condition.  The symptoms of untreated thyroid disease can be debilitating and even fatal in...

What is a tweet chat

What is a tweet chat

Have you ever wondered what a tweet chat is?  Or perhaps you wonder what the value of a tweet chat is?  These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...

Twitter posts

The chance to meet and swap ideas with like-minded marketers and PR pros is an essential part of growth in the social media industry.

@RafaelSternbach shares the best social media conferences taking place in the US this year. See you there... http://ow.ly/1zI150FbKJH

Join us on Wed at 7pm for #PitHour
This time we'll be talking about #hypopituitarism. Bring your questions for the experts and tweet using #PitHour

All welcome!

#MedTwitter @M4RareDiseases @Karavitaki_Niki @lisashepherdcl1 @hormone_doc @Soc_Endo @DrBaldeweg @rcgp

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