Driving impact in pharmaceutical engagement through digital and social media
strategy and senior leader reverse mentoring

Reverse Mentoring

Reverse Mentoring for pharma senior leaders

Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation

Digital Strategy Consulting

Driving impact through multichannel marketing

Working with healthcare companies to implement integrated multichannel strategies for measurable results

Social media strategy

Engaging with stakeholders via social media channels

Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way

About me

International pharma digital & social media strategist

My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.

Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.

I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients


See also

Latest Blog posts

Back to basics

Back to basics

This week I returned back to basics.  I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic.  After all social media is now one of the top channels for many of our stakeholders. Most professional...

New Year’s Resolutions

I am not normally one for New Year's resolutions.  I find they are often intentions that are never fully realised as planned.  The classic ones are often health related, for example drinking less or doing more exercise.  We start the year with a great intention.  We...

My Lockdown experience

My Lockdown experience

As we near the end of this second lockdown I find myself reflecting on my lockdown experience.  I have heard from quite a few friends that they have found this second lockdown even harder than the first.  Many people I know have struggled with mental health and...

Twitter posts

I'm trying to find an example of a promoted tweet ... been scrolling & scrolling & nothing. Either I'm not in anyone's target market or there's not much promotion happening on Twitter! #opportunity

Making a donation helps us to continue our work to help people with thyroid disease and related conditions. It allows us to answer people’s questions and send them the information they need to take the next step in their journey. https://thyroiduk.org/help-us-to-help-you/make-a-one-off-donation/

What are you struggling with? We want to hear about the unique #challenges that you're facing as part of the #RareDisease community. Whether it has to do with #homeschooling 📚, #vaccines 💉or #MentalHealth 🧠 share your story with us 👇

We are waiting for an usual frozen weather for our region
We are worry for the cats , especially those who don’t want to enter to the warm rooms
We will be grateful if you can help us to keep warm all our creatures .
Here our fundraising with PayPal

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