Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
Latest Blog posts
Welcome to the remote working world. Welcome to my world. As a self-employed consultant I have spent the last five years spending the majority of my time working from home. The current situation is therefore business as usual for me. I manage my time as need be,...
We are currently going through some desperate times. In fact it is apparently so bad here that my cat Don has resorted to drinking from the toilet! Joking aside we are indeed going through some difficult times, especially if you are someone with a preexisting...
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We're not just fighting an epidemic; we're fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal with fighting...