Reverse Mentoring for pharma senior leaders
Supporting senior leaders understand & identify opportunities through digital technology, social media & innovation
Digital Strategy Consulting
Driving impact through multichannel marketing
Working with healthcare companies to implement integrated multichannel strategies for measurable results
Social media strategy
Engaging with stakeholders via social media channels
Enabling healthcare companies to engage with patients and HCPs in an engaging and compliant way
International pharma digital & social media strategist
My name is Alexandra Fulford and I am a strategy consultant specialised in digital and social media in the pharmaceutical industry. I also work as a reverse mentor to senior leaders, looking at how digital technology and innovation can have impact in our industry.
Over the last twenty years I have gained considerable experience in digital and social media, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the industry itself with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk.
I am also a Hashimoto’s patient and am an active patient advocate for Autoimmune disease patients
Latest Blog posts
This week was Thyroid awareness week. Admittedly I missed most of it because I wasn't aware it was happening. So rather belatedly I wanted to share a bit of my own experience as a Hashimoto's patient. It has taken me a while to get here but I can truly now say...
Today is world mental health day. I have been quite open about my own battles with mental health, a result of my Hashimoto's. In fact I received the diagnosis for depression six months before they identified that it was actually a symptom of thyroid disease. In my...
I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate. My day job is advising life science's companies on how to engage with their customers using digital technology. This includes...