I had a rather unpleasant surprise today when I found out that one of my “friends” had shared some of my personal Facebook posts with my current boss. Given the privacy settings of my posts I presume this was done by the said person physically showing their screen. I was absolutely mortified to discover this infringement on my privacy but was also very angry and upset by this blatant abuse of my trust.
I am very picky around who I friend on my personal Facebook account (including never accepting friend requests from work colleagues) and that is precisely so that I do not have to feel like I have to censor what I write. My friends know that I share very personal information, whether it be around my health or my love life, and to find that one of them thought it would be appropriate to share this insight into my private life with my employer is disgusting. In fact I actually even have a “disclaimer” on my Facebook page to flag the personal and private nature of my posts. Needless to say said “friend” is no longer a friend in my book … if I ever find out who it was.
Now there is plenty of debate around privacy, and expectations for privacy, in social media, and some would question whether it was stupid of me to post personal things to my Facebook page if I am concerned about other people reading these posts. I push back on this though as I believe the right to privacy exists just as much online as it does offline. Platforms like Facebook provide the option of restricting who I share my posts with and I trust my friends to respect that. The fact that a friend has abused that trust says more about that person than social media.
Despite my beliefs on the right to privacy I would still be cautious about posting anything that could get me into trouble – but this is not my point here. The content that was shared was not in anyway related to work but related to my personal life and related to information that I like to share to with my friends, and which my friends like to hear about. If it were public content or content I was happy to share with a wider audience I would have changed my settings. To me it is a sad day that I feel like I can no longer stay connected with my friends across the world because one person decided that I do not have a right to privacy, despite my clear disclaimer on what I post to my page. The sharing of private content from a private and closed social media account is akin to photo-coping someone’s private letter or recording a private phone call and sharing that around. It can happen but one does not expect a friend to do that.
There is though a broader issue here too. I mentioned that I share very personal health information on my Facebook page. Now I am actually very open about my health so I have less of an issue with someone sharing this – but for many people this is not the case. For many people private social media offers a very valuable resource to connect and talk with people about this very personal topic. I have been involved in supporting people with severe depression whose only outlet was their private Facebook account. For someone like this to find out that a “friend” has shared their highly private and sensitive posts with a member of the “public” could be devastating. For me again this highlights my beliefs that just because a person shares information digitally does not mean they automatically lose the right to privacy. Regardless of which channel or medium a person shares information – if it is in a private setting and clearly highly personal their right to privacy should be respected.
It therefore with heavy heart that I find myself now having to either censor my content, and no longer share my private news, or to start de-friending people. If whoever did this to me is reading this – thank you very much for abusing my trust in you and putting me in this situation. I hope it was worth it for you.
Being passionate about social media and the latest technology I felt obliged last year to have a look at Snapchat and sign up for it. I had a couple of friends who are using it and raved about it and it was “the” latest trend so I just had to join the craze. So I signed up. Or rather my friend helped me sign up and get started. She swore I’d love it – she told me about all the fun she was having with her colleagues in the US and all the jokes and laughs they shared. It sounded pretty fun.
I am a very active Facebooker and have always been. I am also very active on Twitter and Pinterest. In fact I love these three social channels and think I would really struggle not to use them on a daily basis. I have even considered doing a sponsored week off social to raise money for Hope for Romanian Strays … but I genuinely do not know if I could do it! One week without any online social interaction? One week with no browsing and sharing? OMG!
So one of my concerns was Snapchat was that I was potentially adding yet more to my social routine – where would I find the time? If it was a great as my friend made out I would soon be addicted! However part of me also questioned the “why”. As mentioned I was already very active on two high engagement channels (Facebook and Twitter) and for communication with my friends I was also very active on Whatsapp. What role would Snapchat play? How would it enhance what I already had? Or would it not enhance but rather replace something?
I was not sure so I gave it a try to try to answer these questions. I tried it. I really did try. But I just did not get it. I really did not see the “Why”. It offered me nothing that my current social channels were not offering. It did not enhance these either. While Pinterest, for example, does not offer much in terms of “engagement” with my friends or network it did provide me with content to share to my network or content that I could enjoy looking at or using (e.g. recipes). Snapchat just did not add anything to my life that I did not feel I already had covered. I gave up.
A few months later my friend was at me again, this time with support from a second friend. I really should give it another try. They got me active by sending me some stuff. This time round I could start to see some of the “Why” but again it really was not enhancing any of my engagement or relationships. I also began to suspect that this was a channel that you only really got if you were very active and had a big group of active friends too. I had neither – after all I am about 20 years older that the average Snapchatter. So I gave up again.
Then today as I headed off to a business meeting I got a message from one of my Tinder dates who I have been seeing for a while (did I mention I am a huge fan of Tinder?). He happens to be younger than me and fits easily into the top end of the average Snapchatter demographic. He is on Snapchat and yes he asked me to add him on my Snapchat. And so it is I am now giving it another go – maybe third time lucky. Maybe this time I will see a different side to the “why”? I must admit that I have not yet snapchatted with him but I have discovered another venue to bombard my friends with funny photos of my cats. I think I may finally be seeing some value in this channel! Whether my friends will agree with this as they see more and more photos of “King” Don remains to be seen.
Following the post-Christmas trend I too find myself coming down with a nasty cold. Just like my parents and friends I have that horrid sore throat, chesty cough and dratted runny nose. I can also add fatigue and dizziness to the list – yawn …. (you still there?). I sit at home wrapped in a blanket feeling like I really need to do something proactive in my search for new opportunities but at the same time I lack the energy to do much.
Writing a blog is in theory a relatively easy and quick thing to do. However as anyone who regularly blogs might tell you it is not always that straightforward. You need to be inspired to write something. Having a cold stiffles inspiration in my case. So I searched for something to write about and whenever I search for information I always turn to Twitter. Yay to Twitter! In my search today I can across some very interesting posts on 3D printing to a debate on whether health apps can benefit healthy people.
Typical to social media content consumers, and also as a result of my fatigued brain, I only glanced at these and read the bits that seemed interesting. Then it dawned on me just how lazy we have become in this 8 second world (the length of time you have to grab someone’s attention). The 8 second rule is so true! We are bombarded with so much live and new content everyday when we go online (including across multiple devices at the same time) that something really needs to stand out to make us look. This is of course where the impact of visual content really wins ground – afterall “a picture is worth a thousand words”. When it comes to text we really do have to use attention grabbing titles – such as “oi you!”.
Of course it takes more than a pretty picture or an attention grabbing title though to keep hold of that attention. Do you really have something interesting to share or to say? Or are you just producing content to meet your planned editorial calendar? Have you actually looked around at what your content is currently competing with? If you prepared it a while back is it still as relevant or attention grabbing as it could have been? Too often we get lost in doing what we have to do to meet our goals, without taking the time to look around and just check that we are in synch with what our customers or readers are interested in right now. Oh and by the way you aren’t just competing against your competitors for people’s time you are competing against the likes of #watermelonboy and #cutepuppy.
If you have read this far then I salute you and I clearly have written something that grabbed enough of your attention to merit me getting out of bed and trawling the internet for inspiration. Thank you for reading and do come back soon for more 8 second content!
(Ps. I made the smoked salmon nibbly bits myself and this dog above is looking for a forever home – go to http://www.hopeforstrays.com for more information)
Did I mention #cutepuppies?
Another great reminder of why ignoring social media is no longer an option. The conversation is happening with or without you but at least by participating you can participate in the conversation and potentially prevent an issue turning into a crisis.
A few weeks ago, this cartoon strip appeared by @TheBadDr Ian Williams
There’s a certain helplessness in the physician. “There’s nothing much we can do about that.”
Well, actually, there are a few things we CAN do about that. Doctors can actually manage their social media presence effectively through some simple means. Social media is prevalent, inevitable, and is a significant part of mainstream media. Social media is one of the most powerful tools we have in communication and public health engagement.
To illustrate the dangers of NOT being on Social Media, here’s what happened in the last 5 hours in Australia.
The Australian Doctor Tweeted this:
The Royal Australian & New Zealand College of Obstetricians and Gynaecologists (RANZCOG) Victoria and Tasmania branch organized a regional conference which includes a debate which was provocatively titled. It was probably done for controversial effect but had a negative reception all around. Many…
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This time of year is often a time of reflection. It is a time of thinking about what you really want for Christmas – what items go on that famous Christmas list. What are the things you would really love Santa to bring you – and being Santa you can wish for whatever you want.
This year there were some practical things on my list – including an electric blanket and a pasta making machine (both of which I got – yay!). There were also though some wishes and hopes on the list. I have one wish every year and that is for donations and miracles for the dogs in the Bucov shelter that I support through Hope for Romanian Strays. With now over 1500 stray dogs living in the shelter (with an original capacity for 700 dogs) and of those over 300 puppies, there is never enough funds to help them all. The authorities do not provide enough food for that many dogs so it is up to us, and our supporters, to provide the additional food and care to try to keep the dogs alive. There are constant medical and emergency cases, like newly born puppies or injured dogs dumped at the shelter gates – essentially being left there to die. My wish did partly come true as thanks to some generous supporters and fundraising the dogs did get a Christmas meal. This is of course a drop in the ocean but at least they did not go hungry on that special day.
My other Christmas wish this year relates to work. Having left ZS in March I have gone back to working as a freelance consultant, culminating in an extremely busy December. However with my contract coming to an end in January I am again looking for the next opportunity. Whilst I would love the stability of a permanent job, the reality is there are not that many permanent roles for someone with my level of expertise and seniority. I also have such a huge passion (and depth of experience) for my area of specialisation (healthcare digital and social media strategy) that I have no desire to even consider anything else (except perhaps animal rescue!). I do also love the flexibility that working as a freelance brings and so I am putting feelers out again for some more contract work. As always it is a balancing act between finding new opportunities and meeting the requirements for the current contract – and this is one of the down sides of freelance work. I will have to start looking for the next opportunity whilst working flat out on the current contract – and find time to rescue dogs and take care of my health and personal life. I’m tired already just thinking about it! And so I make my wish and I hope that one of my tweets or posts ends up fortuously in front of the right person at the right time and I end up with a new contract for 2016. Fingers crossed ….
Linked to the above wish is another work related wish – a new laptop in the shape of the new Mircosoft Surface Pro. Sadly this is not a wish that Santa was able to grant this Christmas because Microsoft decided that Europeans are second class citizens compared to the US and that we have to wait 6 months to get our hands on this new shiny gem. My wish will have to continue being a wish only until March when I hear the Surface Pro will finally go on sale in the UK. Annoying.
My final big Christmas wish of course has to be health related. If you follow my posts then you know I have an autoimmune disorder called Hashimoto’s. I think most patients with autoimmune disorders wish for improved (or at least stable) health. When I am happy and love what I am doing (and get plenty of sleep, eat well, etc.) I have no issues whatsoever with my condition. Sadly if I get over-stressed, sleep badly, or slip up on my food (e.g. eat something with Gluten in) I end up feeling pretty pants. Of course I plod on but there will always be a wish for that magic pill to come along and make life easier – or indeed cure my condition. That will stay a wish for a long time though as that is unlikely to happen! My other, more realistic, wish therefore is that more people are educated about the reality of autoimmune diseases, including doctors.
I got to spend my Christmas this year with my family, including my brother who is a GP. I was really saddened to hear that he had no idea the impact gluten (and diet in general) can have on patients with autoimmune diseases. I am not sure if he took my gluten free diet that seriously – I suspect like many doctors he felt that just taking my pills should be remedy enough. This makes me sad as I know the difference lifestyle makes on quality of life, and disease progression, for many patients with autoimmune diseases, but if doctors do not provide information or even support in this area then life just gets that bit harder. There really is nothing more frustrating that having your condition dismissed by your doctor – or indeed your online research either. Yes there is a large amount of incorrect and bad information online, but there is also a huge amount of life changing, accurate information out there. The fact that some of this comes from patients makes it no less valuable or accurate. Afterall how can a healthy doctor really understand what living with an autoimmune condition feels like and who are they to judge how we feel if we make lifestyle changes? And so I wish that more doctors listen to their autoimmune patients and try to understand their needs and conditions better. I wish more autoimmune patients had access to a great doctor like I do here in Switzerland.
If I could have my wish for a healthy 2016 and a new contract or opportunity to come true then I can also help make my first wish come true – I would be able to make a large donation to my charity and thereby rescue the lives of more vulnerable, neglected dogs in Romania. So should you hear of any opportunities (perm or contract) then do let me know … and you can do your bit to help my wishes come true!
Last week I posted about my need to purchase a new laptop and my excitement about the release of the new Microsoft Surface Pro 4 and Surface Book. I am now travelling weekly and really need to invest in a more portable shiny new laptop or tablet/laptop mix and having done my research I decided that I absolutely have to have the new Surface Book. It ticks all of my boxes in that it is a powerful laptop, is far more portable than my current 18″ big boy, runs Windows (my current tablet doesn’t that well), and can work as a tablet with the keyboard providing the extra battery life and oomph to give you a full day’s work (like my current tablet) – and of course it looks shiny. OMG I want this shiny toy!!! I had heard of the announcement and whilst I really need a new laptop immediately I waited until October 6th as knew Microsoft would make an announcement and there it was – my new desire. Whilst the Surface Pro 4 also looks great it doesn’t quite hit the Book in my opinion. I was so very excited!
You can then imagine my displeasure when the next couple of days there was still no mention of a release date for Europe. To me this seems very odd – in today’s global age why would you only announce for the US and not the ROW? Then my displeasure turned to horror as I found out that Microsoft probably won’t be releasing in Europe until sometime next year – with the vague mention of somewhere between January and March (which to me suggests it will probably be more likely to be March). OMG NOOOOO!!! How could this be?! How could a global company not be selling in Europe?! How could Microsoft get my hopes, and other laptop seekers like @Ubermarketer, so excited and then dash our hopes so cruelly?! Like myself @Ubermarketer needs a laptop now – not sometime next year! Microsoft is making us have to make the painful choice of either waiting 6 months or going with another brand – when we know our desired new shiny toy is already out there but just out of our reach.
Naturally I turned to Twitter to vent my pain and anger. I tweeted @microsofthelps to beg for help. I really need that new Surface Book laptop could they please help me? Pretty please? They responded pretty promptly with a lovely tweet asking how they could help. When I told them they forwarded my tweet to @SurfaceSupport who responded with what looked like suspiciously like an automated response sending me to the US online shop. I responded that I was not in the US (as already mentioned in my previous tweets with @Microsofthelps) – could they help? They then responded asking me where I was in Europe – I replied in Switzerland and the UK (I am British but live in Switzerland) and that I would travel anywhere in Europe to get my hands on the Surface Book – that is how much I want one!! Now of course I realise that that may not be ideal as I want a UK (or at least a US) keyboard not a German, French, or other language one.
So now I wait. Anxiously. Checking my twitter every 30 minutes. Hoping. Praying. Will they have a solution for me? Will they be able to help me in my desperate plight to get my hands on a Surface Book this year? My heart is beating with anticipation and nervousness. What will they reply? What this space to find out …..
Yesterday Microsoft announced the launch of its shiny new toys including the Surface Pro 4 and the Surface book. I have eagerly been awaiting this announcement as I need to buy myself a new “laptop”. As luck would have it I heard about this announcement (thank you Twitter) as otherwise I would have already gone ahead and bought myself a new laptop or tablet hybrid like the Surface Pro 3. I was dawdling though as none of the tablet hybrids quite fitted all my expectations (the Surface Pro 3 for example apparently has a bad battery life). Whilst I actually could do with a new shiny toy like this sooner rather than later as always I would rather buy the latest.
This has in fact been my issue in the past – I want the latest and the best when it comes to technology (well within my price range of course). Way back in the day I was a mini-disc user (and huge fan – loved that technology). My mini-disc sadly faded into obsolescence. For my MBA I bought a top end Toshiba laptop which I loved (and still have gathering dust at my parents house). When it became time to buy a new laptop I did my research. I did not want an Apple (I am not, nor will I ever be an Apple fan). I wanted a high end, high speed, high capacity laptop with an mindblowingly awesome screen for working but also watching films. My research led me to the desktop replacement Acer Aspire, with a whopping 18inch screen and for the time awesome capacity and speed. My friends wowed when I told them I had over 300 films sitting on my hard-drive (legally obtained in Switzerland I might add). No one else’s laptop at the time came close to my big shiny boy. It even survived a full onslaught from a delinquent large glass of wine. I still use this laptop to this day and I still love it. It is now over 6 years old and going strong. It does however need an MOT and it is not really the most portable of laptops.
When it came to choosing a tablet (all the kids where buying them) I went through a similar process of doing my research and finding something that met my exact needs. I wanted a non-Apple tablet that had an attachable keyboard, was great for film watching and had a good battery life. I found the Asus Transformer which was at the time rated as the best tablet out there (some rated it higher than the iPad). It truly is a shiny toy – again everyone who sees it is impressed. It is a great tablet but it is the keyboard that makes it so special. It is a solid attachable “normal” keyboard with a trackpad but that acts as an extra battery source giving the tablet up to 10 hours of battery life. When on it looks like a very small neat laptop that is easy and light to carry with one hand. I love my tablet and have watched many hours of video and written many a blog post on it. It runs on Android which is great – bar the fact that it makes it fairly useless for working on with Office. While I had a company laptop this was not really an issue but now that I am independent again and traveling to client sites it presents an issue.
My issue now then is that I have two awesome top of the range in their day devices, that still rock, but which no longer quite meet my needs. I found myself having to travel to the client site with my big laptop to work on there and my table to entertain myself and read documents on for the 4 1/2 hour train journey. This was not optimal given the weight and size of my laptop. So it was that I started considering buying a new shiny toy. The thing was did not really want an “old fashioned” laptop but I also didn’t want a hard core tablet either.
And so it was that I have been eagerly awaiting the announcement from Microsoft on their new & improved Surface Pro 4. I was then doubly happy to hear about the Surface Book which sounds very much like my tablet but way better as it is a true laptop- tablet hybrid (the keyboard like the Asus acts as an extra batter). Now I face the dilemma – Pro 4 or Book? However seeing as neither device is on the market just yet so I have to wait a few weeks before purchasing them giving me a little more time to think. Right now I am leaning towards the Surface Book – but I welcome any feedback or thoughts! In the meantime I will continue to use and enjoy my old shiny toys.