Helping you connect with your target audience through digital and social media engagement and business storytelling coaching
Independent consultant, coach and patient advocate
My name is Alexandra Fulford. I am a storyteller who is passionate about helping individuals and organisations engage with their audience in an impactful and meaningful way. Whether that be patients, HCPs, investors or anyone else – I love making sure the right message is delivered via the right channel, in the right format and via the right story. I also pride myself in being an active patient advocate and animal rescuer.
Over the last twenty five years I have gained considerable experience in digital and social media, and business storytelling, working with top consultancies like McKinsey, with digital agencies such as Digitas Health, and also within the pharma industry with companies such as Boehringer Ingelheim, Roche, Novartis, Merck, Novo Nordisk, etc.
I have worked with pharmaceutical companies in developing and implementing global omnichannel strategies, and supported them in driving the change necessary to compete and deliver impact in today’s digital world. Projects have included omnichannel strategy development and implementation; social media strategy, implementation and guideline development; developing and running digital and social media training programmes and workshops; developing cross-functional and global to local digital implementation processes and strategies.
I am also a highly experienced coach and mentor. I have developed and led training programmes and coaching for data & analytics teams, scientists and start-ups around business storytelling and presenting. I have mentored new graduates in business, patients around patient advocacy, and I also have considerable expertise as a reverse mentor. I have developed and led highly successful global reverse mentoring programmes, which resulted in considerable impact for those involved. As part of this I have also personally mentored Heads of Medical, Marketing, Legal and various TA Heads.
As an autoimmune patient, and patient advocate, I am also passionate about patient advocacy and the real, life-changing impact social media has on patients. As a leading expert in pharmaceutical use of social media I have written numerous corporate guidelines and process, run training bootcamps and mentored teams and leaders on how to use this channel compliantly to deliver genuine impact to both the organisation, HCPs and patients. I believe to this day that this channel is still being woefully underutilised by the industry and there still remains huge opportunities to be had for the companies that embrace social media. I am personally active online and locally supporting autoimmune patients and helping raise awareness of the plight of patients and our huge unmet needs. I have also supported patient associations through coaching and volunteer work.
With a highly international background I speak fluent French, German and Spanish and basic Mandarin. My international exposure also makes me particularly adept at working with multi-cultural teams.
In my spare time I volunteer with British Divers Marine Life Rescue and regularly save seals on the Suffolk coast. I can be found swimming in the sea in Suffolk all year round – without a wetsuit! I have also been known to provide tourist information on Suffolk to clients and colleagues – sharing the secrets of this magical part of the UK. Last but not least I am a proud cat mum to Ninja, a Hope for Romanian Strays rescue.
If I can help you or your team either via a consulting project or coaching (team or 1:1), or you are an autoimmune patient looking to connect, please do not hesitate to contact me by email at alexandra.fulford@pharmaguapa.com or via LinkedIn https://www.linkedin.com/in/alexandrafulford/
