by Pharmaguapa | Sep 20, 2020 | Autoimmune Disease, hashimoto's, Patient centric, Social Media
I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate. My day job is advising life science’s companies on how to engage with their customers using digital technology. This...
by Pharmaguapa | Mar 29, 2020 | Autoimmune Disease, General, hashimoto's
We are currently going through some desperate times. In fact it is apparently so bad here that my cat Don has resorted to drinking from the toilet! Joking aside we are indeed going through some difficult times, especially if you are someone with a preexisting...
by Pharmaguapa | Mar 20, 2020 | Autoimmune Disease, Facebook, Social Media, Twitter
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We’re not just fighting an epidemic; we’re fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal...
by Pharmaguapa | Feb 2, 2020 | Autoimmune Disease, marketing, Multichannel, Strategy
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
by Pharmaguapa | Nov 6, 2019 | Autoimmune Disease, Leadership, Patient centric
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society’s event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception...
