Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”

AR versus VR

This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future.  In my opinion they are both the future in their own different ways and for different audiences. As an owner of a Samsung Gear VR I have to sayContinue reading “AR versus VR”

The importance of cat videos

As I sit here checking out my Facebook page and the BBC news it is hard to get away from the whole Donald Trump thing and the doom and gloom that surrounds his inauguration.  As a staunch supporter of the environment I find myself terrified at the implications of a climate change denier running oneContinue reading “The importance of cat videos”

Pharma and social media

I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media.  I thought why not do one better and just write a post about it?  I am always using Boehringer Ingelheim as an example of best practice in social mediaContinue reading “Pharma and social media”

Engaging with KOL & KOI online – wake up pharma!

Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is important, how to engage onlineContinue reading “Engaging with KOL & KOI online – wake up pharma!”

Patient centric – this year’s buzzword?

The term “patient centric” seems to be cropping up more and more but is it just another buzzword,  like Multi-Channel Marketing was last year?  And what exactly does “patient centric” mean? Looking first at the meaning of “patient centric” – it essentially is what it says!  It is about putting the patient at the center.Continue reading “Patient centric – this year’s buzzword?”

How digital and social media is impacting pharmaceutical marketing

The world as we know it is changing. Our stakeholder’s way of thinking, and behaving, is changing due to 24/7 access to global information. So how does this impact our industry and what are the opportunities for pharma marketers? Patients are engaging online around their health, and they expect to be able to engage onlineContinue reading “How digital and social media is impacting pharmaceutical marketing”

Building relationships with Key Online Influencers

Last week I was at the GLC social media & emarketing forum in Frankfurt listening to an interesting presentation by about HCP relationships.  One of the slides presented showed a KOL map, showing who the KOLs are, who the upcoming KOLs are, and where they are based.  This map is developed based on an analysisContinue reading “Building relationships with Key Online Influencers”

Four reasons why pharma is afraid of social media

I have been asked to talk about the topic of “Is Pharma Afraid of Social Media” at the GLC Social Media and Emarketing Forum this week in Frankfurt.  Had I been asked this question a few years ago, indeed even last year, I would have said a resounding “Yes”.  However times have changed and myContinue reading “Four reasons why pharma is afraid of social media”