by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
by Pharmaguapa | Apr 16, 2021 | marketing, Multichannel, Social Media, Strategy
How many of us have had that InMail from a stranger where they “thought you might be interested”? I suspect most of us. How often are you actually interested? Back in the day where email was still fresh and not over-cluttered with spam we also used to...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
by Pharmaguapa | Feb 2, 2021 | marketing, Multichannel
At the start of the year I received an email that was not following email marketing best practice. It was an email I was interested in, and where it not for COVID, would have actioned. So I thought I would share some insights on this and email marketing best...
by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
by Pharmaguapa | Jan 18, 2021 | Facebook, marketing, Multichannel, Social Media, Twitter
This week I returned back to basics. I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic. After all social media is now one of the top channels for many of our stakeholders. Most professional...
