by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They “look like something out of 1992”. This made me...
by Pharmaguapa | Aug 18, 2020 | General
I recently got back from an amazing holiday in the Azores and am a little bemused that I have to isolate for 14 days upon my return. Now do not get me wrong – I am a huge advocate for playing it safe and for isolating new arrivals to the country. Living in a...
by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy
We are currently living in what might be termed “interesting times”. We have seen our world turned upside down and huge changes happen in a very short period of time. The new normal has changed from face to face to virtual. Everything from meetings, to...
by Pharmaguapa | May 22, 2020 | Artificial Intelligence, General, Patient centric, Social Media
This year mental health week feels more relevant than ever. As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems. I feel incredibly fortunate to be living in a beautiful rural Suffolk village, with a...
by Pharmaguapa | May 10, 2020 | General, Leadership
This week we celebrated the 75th anniversary of VE day. 75 years ago Britain, and other allied countries, celebrated the end of the Nazis. I asked my British father and German mother if they could remember the day – they could not. My mother commented though...
