by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
by Pharmaguapa | Sep 28, 2021 | General, Uncategorized
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word “job” quite loosely – paid volunteering may be a more realistic term. I have started...
by Pharmaguapa | Aug 18, 2021 | General, Social Media
I’m back, having taken time off this summer for a much needed holiday. I then followed this with some time offline. I did something that in the past I always said would be impossible – I took a holiday from social media. Yes – I did not check my...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
by Pharmaguapa | Feb 26, 2021 | Autoimmune Disease, General, hashimoto's, Patient centric, Rare disease, Social Media
It’s Rare Disease Day this weekend! Every year the end of February sees this day focused on rare diseases. The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients’...
by Pharmaguapa | Feb 18, 2021 | Autoimmune Disease, General, hashimoto's, Patient centric
Next up on my content plan is a post about inspirational quotations. At first I thought this would be easy – the internet is after all full of inspirational quotes. However I wanted to make it meaningful and tie it back to life as an autoimmune patient. ...
