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Knowing it all already

Knowing it all already

by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized

I recently ran a digital best practice training for a pharma client.  The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view.  Whilst the overall feedback was very positive,...
InMail … thought you might be interested

InMail … thought you might be interested

by Pharmaguapa | Apr 16, 2021 | marketing, Multichannel, Social Media, Strategy

How many of us have had that InMail from a stranger where they “thought you might be interested”?  I suspect most of us.  How often are you actually interested?  Back in the day where email was still fresh and not over-cluttered with spam we also used to...
Driving traffic

Driving traffic

by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter

In my last post I mentioned that I run social media training.  As part of this I look at how a pharma brands could use social media.  The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...

Keeping up with change

by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy

The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches.  They “look like something out of 1992”.  This made me...
My lockdown heroes

My lockdown heroes

by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy

Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops.  I have had to rely entirely on the internet, and telephone, to access goods.  During this time there have been some brands that have stood by...
Death of face-to-face detailing

Death of face-to-face detailing

by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy

We are currently living in what might be termed “interesting times”.  We have seen our world turned upside down and huge changes happen in a very short period of time.  The new normal has changed from face to face to virtual.  Everything from meetings, to...
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Pharmaguapa’s Tweets

  • Google is asking employees to test potential ChatGPT competitors, including a chatbot called 'Apprentice Bard' cnb.cx/3RuhAvp 4 hours ago
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