Yes I love PowerPoint

I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint!  PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50 page text heavy word document –Continue reading “Yes I love PowerPoint”

Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”

Watch out pharma

Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry.  This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of the healthcare industry and the pharmaceutical industry’s continued snail paceContinue reading “Watch out pharma”

The value of respecting your customers … in pharma

My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines.  To complete that article I should add that my experience with Turkish Airlines continued to be bad including during the flight with some of the most inedibleContinue reading “The value of respecting your customers … in pharma”

Social media in the pharmaceutical industry

This week I had the immense pleasure of attending SMI’s Social Media in the Pharmaceutical Industry conference.  As always I enjoyed the event, catching up with many of the #hcsmeu twitterati and hearing insights from the industry and patients. The event started for me on Tuesday as I led a workshop looking at how pharma canContinue reading “Social media in the pharmaceutical industry”

Engaging with KOL & KOI online – wake up pharma!

Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is important, how to engage onlineContinue reading “Engaging with KOL & KOI online – wake up pharma!”

Patient centric – this year’s buzzword?

The term “patient centric” seems to be cropping up more and more but is it just another buzzword,  like Multi-Channel Marketing was last year?  And what exactly does “patient centric” mean? Looking first at the meaning of “patient centric” – it essentially is what it says!  It is about putting the patient at the center.Continue reading “Patient centric – this year’s buzzword?”

How digital and social media is impacting pharmaceutical marketing

The world as we know it is changing. Our stakeholder’s way of thinking, and behaving, is changing due to 24/7 access to global information. So how does this impact our industry and what are the opportunities for pharma marketers? Patients are engaging online around their health, and they expect to be able to engage onlineContinue reading “How digital and social media is impacting pharmaceutical marketing”

Vine … it’s all about cats right?

One of the great things about a new job is meeting loads of new people and having some really great introduction conversations. In my case of course the conversation invariably, at some point, turns to my digital expertise. I have always been wary to call myself a digital expert – it is such a hugeContinue reading “Vine … it’s all about cats right?”

Turning KOL into KOI

As I mentioned in my previous post most Pharma companies have a great idea of who their offline, traditional KOLs are but very little idea of who the Key Online Influencers (KOI) are.  They also rarely have any real idea of how many of their offline KOL are active online and using social media.  PharmaceuticalContinue reading “Turning KOL into KOI”