by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They “look like something out of 1992”. This made me...
by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy
We are currently living in what might be termed “interesting times”. We have seen our world turned upside down and huge changes happen in a very short period of time. The new normal has changed from face to face to virtual. Everything from meetings, to...
by Pharmaguapa | Feb 10, 2020 | Artificial Intelligence, Leadership, Strategy
So … are you ready to compete with Apple? This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no! There has also been a feeling of concern to this question as the gravity of this...
by Pharmaguapa | Feb 2, 2020 | Autoimmune Disease, marketing, Multichannel, Strategy
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
