by Pharmaguapa | Oct 31, 2019 | Content, General, Leadership, marketing, Strategy
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that...
by Pharmaguapa | Jul 9, 2019 | marketing, Multichannel, Strategy
When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps)...
by Pharmaguapa | Apr 5, 2018 | Artificial Intelligence, General, marketing, Reverse Mentoring, Strategy, Uncategorized
Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry. This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of...
by Pharmaguapa | May 31, 2017 | General, Patient centric, Strategy
My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines. To complete that article I should add that my experience with Turkish Airlines continued to be bad...
by Pharmaguapa | Jan 24, 2016 | Social Media, Strategy
This week I had the immense pleasure of attending SMI’s Social Media in the Pharmaceutical Industry conference. As always I enjoyed the event, catching up with many of the #hcsmeu twitterati and hearing insights from the industry and patients. The event started...
by Pharmaguapa | Sep 16, 2014 | Multichannel, Social Media, Strategy, Twitter
Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is...
