by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
by Pharmaguapa | Sep 28, 2021 | General, Uncategorized
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word “job” quite loosely – paid volunteering may be a more realistic term. I have started...
by Pharmaguapa | May 15, 2020 | Uncategorized
Let us take a trip down memory lane. Let us go back a decade to the end of the 2000’s in the early days of pharma social media. These were challenging times but also incredibly exciting. Social media was starting to take off and offering huge opportunities to...
by Pharmaguapa | Nov 9, 2019 | Uncategorized
Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was – somewhere to host my blog posts – but...
by Pharmaguapa | Sep 16, 2019 | marketing, Uncategorized
This week I popped up to London for a bit of sightseeing and to catch up with friends from my McKinsey days. A trip to London is also never complete with a visit to my favourite shop – Karen Millen on Oxford Circus. Sadly this will have been my last visit to the...
by Pharmaguapa | May 15, 2019 | Uncategorized
Last weekend, after nearly 9 years of living in Switzerland, I finally made it to Zermatt to see the famous Matterhorn. It was of course stunning, but it also got me thinking how life is a bit like a mountain. At first it seems like this huge insurmountable obstacle,...
