by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy
We are currently living in what might be termed “interesting times”. We have seen our world turned upside down and huge changes happen in a very short period of time. The new normal has changed from face to face to virtual. Everything from meetings, to...
by Pharmaguapa | May 10, 2020 | General, Leadership
This week we celebrated the 75th anniversary of VE day. 75 years ago Britain, and other allied countries, celebrated the end of the Nazis. I asked my British father and German mother if they could remember the day – they could not. My mother commented though...
by Pharmaguapa | Apr 3, 2020 | Business Process, General
Welcome to the remote working world. Welcome to my world. As a self-employed consultant I have spent the last five years spending the majority of my time working from home. The current situation is therefore business as usual for me. I manage my time as need be,...
by Pharmaguapa | Feb 10, 2020 | Artificial Intelligence, Leadership, Strategy
So … are you ready to compete with Apple? This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no! There has also been a feeling of concern to this question as the gravity of this...
by Pharmaguapa | Nov 6, 2019 | Autoimmune Disease, Leadership, Patient centric
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society’s event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception...
