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Pharma social media bloopers

Pharma social media bloopers

by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter

I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers.  Ten years ago some of them were excusable – others were just as bad then as they are now.  When I first started to specialise in...
Knowing it all already

Knowing it all already

by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized

I recently ran a digital best practice training for a pharma client.  The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view.  Whilst the overall feedback was very positive,...
My Lockdown experience

My Lockdown experience

by Pharmaguapa | Dec 1, 2020 | Autoimmune Disease, General, hashimoto's, Leadership

As we near the end of this second lockdown I find myself reflecting on my lockdown experience.  I have heard from quite a few friends that they have found this second lockdown even harder than the first.  Many people I know have struggled with mental health and...
Thank you Hashimoto’s

Thank you Hashimoto’s

by Pharmaguapa | Oct 25, 2020 | Autoimmune Disease, hashimoto's, Leadership

This week was Thyroid awareness week.  Admittedly I missed most of it because I wasn’t aware it was happening.  So rather belatedly I wanted to share a bit of my own experience as a Hashimoto’s patient.  It has taken me a while to get here but I can truly...

Keeping up with change

by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy

The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches.  They “look like something out of 1992”.  This made me...
My lockdown heroes

My lockdown heroes

by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy

Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops.  I have had to rely entirely on the internet, and telephone, to access goods.  During this time there have been some brands that have stood by...
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Recent Posts

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