by Pharmaguapa | Jun 16, 2021 | Content, marketing, Social Media
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
by Pharmaguapa | May 30, 2021 | Autoimmune Disease, hashimoto's, Patient centric, Social Media, Twitter
This week was International Thyroid Awareness Week (ITAW). Thyroid disease is massively under-diagnosed with over half of patients undiagnosed and aware they have a treatable condition. The symptoms of untreated thyroid disease can be debilitating and even fatal in...
by Pharmaguapa | May 11, 2021 | Social Media, Twitter
Have you ever wondered what a tweet chat is? Or perhaps you wonder what the value of a tweet chat is? These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...
by Pharmaguapa | Apr 16, 2021 | marketing, Multichannel, Social Media, Strategy
How many of us have had that InMail from a stranger where they “thought you might be interested”? I suspect most of us. How often are you actually interested? Back in the day where email was still fresh and not over-cluttered with spam we also used to...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
by Pharmaguapa | Mar 23, 2021 | #sxsw, Artificial Intelligence, Patient centric, Social Media
It is that time of year again – it is SXSW time. I first attended SXSW in 2015. It was so impactful I had a mini epiphany and quit my job the day I got back into the office. My first SXSW was truly amazing and I saw some of the most inspirational tech...
