by Pharmaguapa | Jun 10, 2020 | Facebook, Patient centric, Social Media, Twitter
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly ill. There are a myriad of reasons why we need to be social and...
by Pharmaguapa | May 22, 2020 | Artificial Intelligence, General, Patient centric, Social Media
This year mental health week feels more relevant than ever. As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems. I feel incredibly fortunate to be living in a beautiful rural Suffolk village, with a...
by Pharmaguapa | Mar 20, 2020 | Autoimmune Disease, Facebook, Social Media, Twitter
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We’re not just fighting an epidemic; we’re fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal...
by Pharmaguapa | Oct 15, 2019 | Facebook, Leadership, Rare disease, Reverse Mentoring, Social Media
Imagine feeling constantly sick or in pain. Imagine going to doctor after doctor but still not receiving a suitable diagnosis or any idea of what is wrong with you. Imagine being told you are making it all up or it is all in your head. Imagine your life as this...
by Pharmaguapa | Jul 26, 2019 | Facebook, marketing, Multichannel, Social Media, Twitter
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...
by Pharmaguapa | Nov 28, 2017 | General, Social Media
Like many of us I have often struggled balancing regular exercise with a busy work schedule. This is especially an issue for me as my sport of choice was swimming and the only time the pool here in Zurich is not like the Gotthard Tunnel during peak times is...
