Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

YouTube Healthcare

Like many of us I have often struggled balancing regular exercise with a busy work schedule.  This is especially an issue for me as my sport of choice was swimming and the only time the pool here in Zurich is not like the Gotthard Tunnel during peak times is mid-afternoon.  I must also admit thatContinue reading “YouTube Healthcare”

Thank you Facebook for the hurricane updates

One of the main services that I offer my clients is social media coaching and reverse mentoring around social media (and other digital).  I often get asked by my mentees what the point of some of the social media channels is.  Obviously as a patient advocate I have lots of very relevant examples of theContinue reading “Thank you Facebook for the hurricane updates”

Well hello #Instagram!

I have been working and mentoring in social media for many, many years now and as part of that have been a very active user … of some platforms.  I was a huge Facebook and Twitter fan, followed closely by Pinterest.  Linkedin is Linkedin … great, functional but not really “fun”.  Then there was Instagram.Continue reading “Well hello #Instagram!”

The value of respecting your customers

The news is currently awash with a spectacular example of a company failing to have any respect for its customers.  When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work the next day than said customer, they showed aContinue reading “The value of respecting your customers”

J&J strikes gold … and ignores it

So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog).  There were a couple of things that struck me. FirstContinue reading “J&J strikes gold … and ignores it”

Pharma social media – what’s changed

Today there was another #hcsmeu tweetchat on the topic of what has changed over the last 10 years, and what will be different in 10 years time.  I was really excited to be able to participate in the chat, especially as #hcsmeu tweetchats are what really got me into Twitter and introduced me to aContinue reading “Pharma social media – what’s changed”

The importance of cat videos

As I sit here checking out my Facebook page and the BBC news it is hard to get away from the whole Donald Trump thing and the doom and gloom that surrounds his inauguration.  As a staunch supporter of the environment I find myself terrified at the implications of a climate change denier running oneContinue reading “The importance of cat videos”

Final words from hell

This week, like thousands other around the world, I have been deeply moved by all the final messages that have been coming out of Aleppo thanks to Twitter.  It really has moved me to tears reading these tweets that have been sent from what must surely feel like hell.  It is heartbreaking to read theseContinue reading “Final words from hell”