by Pharmaguapa | Apr 16, 2021 | marketing, Multichannel, Social Media, Strategy
How many of us have had that InMail from a stranger where they “thought you might be interested”? I suspect most of us. How often are you actually interested? Back in the day where email was still fresh and not over-cluttered with spam we also used to...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
by Pharmaguapa | Mar 23, 2021 | #sxsw, Artificial Intelligence, Patient centric, Social Media
It is that time of year again – it is SXSW time. I first attended SXSW in 2015. It was so impactful I had a mini epiphany and quit my job the day I got back into the office. My first SXSW was truly amazing and I saw some of the most inspirational tech...
by Pharmaguapa | Feb 28, 2021 | Autoimmune Disease, hashimoto's, Patient centric, Rare disease, Social Media
Today is rare disease day so I thought I would share my personal experience. One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone through. Churg Strauss Syndrome Years ago my mother got ill and got...
by Pharmaguapa | Feb 26, 2021 | Autoimmune Disease, General, hashimoto's, Patient centric, Rare disease, Social Media
It’s Rare Disease Day this weekend! Every year the end of February sees this day focused on rare diseases. The aim of the disease day is to raise awareness amongst the general public and decision-makers about rare diseases and their impact on patients’...
by Pharmaguapa | Feb 11, 2021 | Content, marketing, Social Media, Twitter
The first post in my new content plan is meant to be about a discount or promotion. Initially I thought of doing a promo piece on myself and the services I offer. Then I thought about doing a piece around using promotion in social media – from banner ads...
