Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

Thank you Facebook for the hurricane updates

One of the main services that I offer my clients is social media coaching and reverse mentoring around social media (and other digital).  I often get asked by my mentees what the point of some of the social media channels is.  Obviously as a patient advocate I have lots of very relevant examples of theContinue reading “Thank you Facebook for the hurricane updates”

J&J strikes gold … and ignores it

So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog).  There were a couple of things that struck me. FirstContinue reading “J&J strikes gold … and ignores it”

Social media & breaking down health stigma

This week I saw a really powerful video called “I had a black dog, his name was depression” which was developed by the WHO to talk about depression.  Despite this video being a bit “long” at just over 4 minutes I watched it through to the very end.  As someone who has had my ownContinue reading “Social media & breaking down health stigma”

Can social media cause a miracle?

Last week I wrote about the hopeless task I faced in trying to find homes for 60 Romanian rescue dogs who were about to lose their shelter.  I truly did not think we could save them.  I certainly did not think we would be able to find places for the very traumatised ones – whoContinue reading “Can social media cause a miracle?”

Pharma and social media

I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media.  I thought why not do one better and just write a post about it?  I am always using Boehringer Ingelheim as an example of best practice in social mediaContinue reading “Pharma and social media”

A patient’s point of view

I was recently involved in a workshop for a pharmaceutical product and one element we talked about was the emotional journey a patient goes on, and how digital tools played a role in that journey.  This really resonated with me as a patient. We are of course all patients at some stage or other, butContinue reading “A patient’s point of view”

The birth of a new social media platform – Furiends

As per my previous post there has been a huge uproar on Facebook among the pet owner community as Facebook started deleting pet profiles.  One interesting result from this has been the birth of a new social media network, Furiends, set up by the owner of a dog whose profile was deleted from Facebook.  SoContinue reading “The birth of a new social media platform – Furiends”

What the heck is Facebook playing at now?!

If you have been following my blog and also my charity blog, http://www.hopeforstrays.com, you will now that my cat has a Facebook page.  You may also have read about what a huge support these pet Facebook pages can be to people, including vulnerable or sick people in need of support.  If you follow my catContinue reading “What the heck is Facebook playing at now?!”