by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable – others were just as bad then as they are now. When I first started to specialise in...
by Pharmaguapa | Jan 18, 2021 | Facebook, marketing, Multichannel, Social Media, Twitter
This week I returned back to basics. I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic. After all social media is now one of the top channels for many of our stakeholders. Most professional...
by Pharmaguapa | Jun 10, 2020 | Facebook, Patient centric, Social Media, Twitter
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly ill. There are a myriad of reasons why we need to be social and...
by Pharmaguapa | Mar 20, 2020 | Autoimmune Disease, Facebook, Social Media, Twitter
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We’re not just fighting an epidemic; we’re fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal...
by Pharmaguapa | Oct 15, 2019 | Facebook, Leadership, Rare disease, Reverse Mentoring, Social Media
Imagine feeling constantly sick or in pain. Imagine going to doctor after doctor but still not receiving a suitable diagnosis or any idea of what is wrong with you. Imagine being told you are making it all up or it is all in your head. Imagine your life as this...
by Pharmaguapa | Jul 26, 2019 | Facebook, marketing, Multichannel, Social Media, Twitter
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...
