I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50 page text heavy word document –Continue reading “Yes I love PowerPoint”
Category Archives: marketing
The death of a brand
This week I popped up to London for a bit of sightseeing and to catch up with friends from my McKinsey days. A trip to London is also never complete with a visit to my favourite shop – Karen Millen on Oxford Circus. Sadly this will have been my last visit to the store asContinue reading “The death of a brand”
Social media – then and now
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”
Marketing and Sales – different skills
When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”
Watch out pharma
Today in one of my mentoring sessions we were looking at the use of Artificial Intelligence in the pharma industry. This in itself is a fascinating area to look at but equally fascinating was the discussion the topic generated – namely the changing dynamics of the healthcare industry and the pharmaceutical industry’s continued snail paceContinue reading “Watch out pharma”
The value of respecting your customers
The news is currently awash with a spectacular example of a company failing to have any respect for its customers. When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work the next day than said customer, they showed aContinue reading “The value of respecting your customers”
