Agile promotion

Agile promotion

The first post in my new content plan is meant to be about a discount or promotion.  Initially I thought of doing a promo piece on myself and the services I offer.  Then I thought about doing a piece around using promotion in social media – from banner ads...
My content plan

My content plan

If you read my New Year’s resolution blog you may recall I mentioned wanting to do more content.  I also mentioned I would develop a content plan.  Well the time has come.  I have come up with an idea for my content plan and it involves unicorns!  To be fair the...
Email marketing best practice

Email marketing best practice

At the start of the year I received an email that was not following email marketing best practice.  It was an email I was interested in, and where it not for COVID, would have actioned.  So I thought I would share some insights on this and email marketing best...
Back to basics

Back to basics

This week I returned back to basics.  I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic.  After all social media is now one of the top channels for many of our stakeholders. Most professional...