by Pharmaguapa | Apr 16, 2021 | marketing, Multichannel, Social Media, Strategy
How many of us have had that InMail from a stranger where they “thought you might be interested”? I suspect most of us. How often are you actually interested? Back in the day where email was still fresh and not over-cluttered with spam we also used to...
by Pharmaguapa | Apr 6, 2021 | Content, General, marketing, Multichannel, Social Media
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media marketing in the healthcare industry. If you are interested though...
by Pharmaguapa | Feb 11, 2021 | Content, marketing, Social Media, Twitter
The first post in my new content plan is meant to be about a discount or promotion. Initially I thought of doing a promo piece on myself and the services I offer. Then I thought about doing a piece around using promotion in social media – from banner ads...
by Pharmaguapa | Feb 9, 2021 | Content, marketing, Social Media
If you read my New Year’s resolution blog you may recall I mentioned wanting to do more content. I also mentioned I would develop a content plan. Well the time has come. I have come up with an idea for my content plan and it involves unicorns! To be fair the...
by Pharmaguapa | Feb 2, 2021 | marketing, Multichannel
At the start of the year I received an email that was not following email marketing best practice. It was an email I was interested in, and where it not for COVID, would have actioned. So I thought I would share some insights on this and email marketing best...
by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
