by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
by Pharmaguapa | Jun 19, 2020 | Business Process, General, Leadership, Multichannel, Reverse Mentoring, Strategy
We are currently living in what might be termed “interesting times”. We have seen our world turned upside down and huge changes happen in a very short period of time. The new normal has changed from face to face to virtual. Everything from meetings, to...
by Pharmaguapa | Jun 10, 2020 | Facebook, Patient centric, Social Media, Twitter
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly ill. There are a myriad of reasons why we need to be social and...
by Pharmaguapa | May 22, 2020 | Artificial Intelligence, General, Patient centric, Social Media
This year mental health week feels more relevant than ever. As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems. I feel incredibly fortunate to be living in a beautiful rural Suffolk village, with a...
by Pharmaguapa | May 15, 2020 | Uncategorized
Let us take a trip down memory lane. Let us go back a decade to the end of the 2000’s in the early days of pharma social media. These were challenging times but also incredibly exciting. Social media was starting to take off and offering huge opportunities to...
