by Pharmaguapa | Feb 10, 2020 | Artificial Intelligence, Leadership, Strategy
So … are you ready to compete with Apple? This is a question I have been asking senior leaders in pharma for the last couple of years and the current resounding answer is no! There has also been a feeling of concern to this question as the gravity of this...
by Pharmaguapa | Feb 2, 2020 | Autoimmune Disease, marketing, Multichannel, Strategy
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
by Pharmaguapa | Nov 9, 2019 | Uncategorized
Something new is coming I have now been writing this blog for many years and during that time I have not updated or re-branded this website. This was partially because for many years it served its purpose as was – somewhere to host my blog posts – but...
by Pharmaguapa | Nov 6, 2019 | Autoimmune Disease, Leadership, Patient centric
Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society’s event on patient collaboration. I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception...
by Pharmaguapa | Oct 31, 2019 | Content, General, Leadership, marketing, Strategy
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that...
