Author Archives: Pharmaguapa

Patient collaboration

Those of you who follow me on Twitter will have seen that yesterday I attend the PM Society’s event on patient collaboration.  I found it a well put together event with a good balance of presenters from all the main stakeholder groups (perhaps with the exception of carers who were not represented). The first presentationContinue reading “Patient collaboration”

Yes I love PowerPoint

I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint!  PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that a 50 page text heavy word document –Continue reading “Yes I love PowerPoint”

Mobile reception – not all there

Last week I read with great joy that the big mobile networks and the UK government are finally going to try to improve the mobile phone networks in rural parts of the UK. Rather shockingly 1/3 of the UK has patchy or non-existent mobile reception!   Unbelievable. Sadly I am currently part of that 1/3 ofContinue reading “Mobile reception – not all there”

The death of a brand

This week I popped up to London for a bit of sightseeing and to catch up with friends from my McKinsey days. A trip to London is also never complete with a visit to my favourite shop – Karen Millen on Oxford Circus. Sadly this will have been my last visit to the store asContinue reading “The death of a brand”

Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

I love you NHS but we need to talk

The NHS is like a very dear elderly relative – you don’t choose them, you love them dearly but you are also frustrated by their old fashioned ways and inability to change.  It is however really time to have that talk with them because this time something really has to give. I recently moved backContinue reading “I love you NHS but we need to talk”

Marketing and Sales – different skills

When I started my career in the pharmaceutical industry I was told I would never work in pharma marketing without having been a sales rep. The fact that I hold a Masters in International Marketing, grew up in the industry (I followed in my father’s footsteps) and brought a range of highly pertinent skills wasContinue reading “Marketing and Sales – different skills”