by Pharmaguapa | Nov 12, 2020 | General, Patient centric, Social Media
Last week I read in an article that 72% of patients do not feel listened to by pharma. This is a very sorry state of affairs, but sadly does not surprise me. Whilst patients are the end users they are not seen as customers. Traditionally patients have not had a say...
by Pharmaguapa | Oct 25, 2020 | Autoimmune Disease, hashimoto's, Leadership
This week was Thyroid awareness week. Admittedly I missed most of it because I wasn’t aware it was happening. So rather belatedly I wanted to share a bit of my own experience as a Hashimoto’s patient. It has taken me a while to get here but I can truly...
by Pharmaguapa | Oct 10, 2020 | Autoimmune Disease, hashimoto's, Patient centric, Social Media
Today is world mental health day. I have been quite open about my own battles with mental health, a result of my Hashimoto’s. In fact I received the diagnosis for depression six months before they identified that it was actually a symptom of thyroid disease. ...
by Pharmaguapa | Sep 20, 2020 | Autoimmune Disease, hashimoto's, Patient centric, Social Media
I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate. My day job is advising life science’s companies on how to engage with their customers using digital technology. This...
by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They “look like something out of 1992”. This made me...
