by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable – others were just as bad then as they are now. When I first started to specialise in...
by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
by Pharmaguapa | Sep 28, 2021 | General, Uncategorized
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word “job” quite loosely – paid volunteering may be a more realistic term. I have started...
by Pharmaguapa | Aug 18, 2021 | General, Social Media
I’m back, having taken time off this summer for a much needed holiday. I then followed this with some time offline. I did something that in the past I always said would be impossible – I took a holiday from social media. Yes – I did not check my...
by Pharmaguapa | Jun 16, 2021 | Content, marketing, Social Media
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
