by Pharmaguapa | Jan 18, 2021 | Facebook, marketing, Multichannel, Social Media, Twitter
This week I returned back to basics. I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic. After all social media is now one of the top channels for many of our stakeholders. Most professional...
by Pharmaguapa | Jan 7, 2021 | Content, General, Multichannel, Social Media
I am not normally one for New Year’s resolutions. I find they are often intentions that are never fully realised as planned. The classic ones are often health related, for example drinking less or doing more exercise. We start the year with a great...
by Pharmaguapa | Dec 1, 2020 | Autoimmune Disease, General, hashimoto's, Leadership
As we near the end of this second lockdown I find myself reflecting on my lockdown experience. I have heard from quite a few friends that they have found this second lockdown even harder than the first. Many people I know have struggled with mental health and...
by Pharmaguapa | Nov 12, 2020 | General, Patient centric, Social Media
Last week I read in an article that 72% of patients do not feel listened to by pharma. This is a very sorry state of affairs, but sadly does not surprise me. Whilst patients are the end users they are not seen as customers. Traditionally patients have not had a say...
by Pharmaguapa | Oct 25, 2020 | Autoimmune Disease, hashimoto's, Leadership
This week was Thyroid awareness week. Admittedly I missed most of it because I wasn’t aware it was happening. So rather belatedly I wanted to share a bit of my own experience as a Hashimoto’s patient. It has taken me a while to get here but I can truly...
