by Pharmaguapa | Jan 25, 2021 | Content, marketing, Multichannel, Social Media, Strategy, Twitter
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic Sharing information Engaging I have heard people say that the main goal...
by Pharmaguapa | Jan 7, 2021 | Content, General, Multichannel, Social Media
I am not normally one for New Year’s resolutions. I find they are often intentions that are never fully realised as planned. The classic ones are often health related, for example drinking less or doing more exercise. We start the year with a great...
by Pharmaguapa | Oct 31, 2019 | Content, General, Leadership, marketing, Strategy
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that...
by Pharmaguapa | Aug 17, 2017 | Content, Social Media
I have been working and mentoring in social media for many, many years now and as part of that have been a very active user … of some platforms. I was a huge Facebook and Twitter fan, followed closely by Pinterest. Linkedin is Linkedin … great,...
by Pharmaguapa | Jan 21, 2017 | Content, Multichannel, Social Media
As I sit here checking out my Facebook page and the BBC news it is hard to get away from the whole Donald Trump thing and the doom and gloom that surrounds his inauguration. As a staunch supporter of the environment I find myself terrified at the implications of a...
by Pharmaguapa | Sep 18, 2014 | Content, Facebook, Multichannel, Pinterest, Social Media, Twitter
I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media. I thought why not do one better and just write a post about it? I am always using...
