All I wanted for Christmas …

This time of year is often a time of reflection.  It is a time of thinking about what you really want for Christmas – what items go on that famous Christmas list.  What are the things you would really love Santa to bring you – and being Santa you can wish for whatever you want.Continue reading “All I wanted for Christmas …”

Can social media cause a miracle?

Last week I wrote about the hopeless task I faced in trying to find homes for 60 Romanian rescue dogs who were about to lose their shelter.  I truly did not think we could save them.  I certainly did not think we would be able to find places for the very traumatised ones – whoContinue reading “Can social media cause a miracle?”

A desperate cry for help

I generally rave about how wonderful social media is but sometimes it can also be devastating.  Yesterday I found out that 60 Romanian rescues will be essentially sent to their death on the 17th October.  I have been following the care of these dogs on Facebook and have been helping try to find them homes.Continue reading “A desperate cry for help”

The evolution of medicine

The other day I listened to a really interesting presentation by Tom Blue, Chief Strategy Officer, American Association of Private Physicians, on the evolution of medicine. He made some fantastic points about how medicine, and the industry surrounding it, has changed over the years. It started with our battle against infectious disease, and the magicContinue reading “The evolution of medicine”

Too much to do too little time

I have been a tad behind at writing this blog post and responding to comments, which saddens me given the glowing responses I have got in some of my comments. In an ideal world I would like to write a post weekly, rather than the current monthly timing. I should also be responding to commentsContinue reading “Too much to do too little time”

A patient’s point of view

I was recently involved in a workshop for a pharmaceutical product and one element we talked about was the emotional journey a patient goes on, and how digital tools played a role in that journey.  This really resonated with me as a patient. We are of course all patients at some stage or other, butContinue reading “A patient’s point of view”

Turning KOL into KOI

As I mentioned in my previous post most Pharma companies have a great idea of who their offline, traditional KOLs are but very little idea of who the Key Online Influencers (KOI) are.  They also rarely have any real idea of how many of their offline KOL are active online and using social media.  PharmaceuticalContinue reading “Turning KOL into KOI”

Building relationships with Key Online Influencers

Last week I was at the GLC social media & emarketing forum in Frankfurt listening to an interesting presentation by about HCP relationships.  One of the slides presented showed a KOL map, showing who the KOLs are, who the upcoming KOLs are, and where they are based.  This map is developed based on an analysisContinue reading “Building relationships with Key Online Influencers”

Why digital? Because everyone loves a rainbow!

A few years ago it was totally normal to have to convince people that digital was a valid, and important, channel.  That fact is now a given – and yet there are still people who need to be convinced.  One issue is that traditional marketing is a safe option and it has worked in theContinue reading “Why digital? Because everyone loves a rainbow!”

Strategy – more than a list of tactics

I am a strategist by nature and have spent most of my career in strategy.  I believe that you can learn about strategy but to be a great strategist takes more than just studying it in a book.  A great strategist has vision and passion and is a forward thinker.  A great strategist also knowsContinue reading “Strategy – more than a list of tactics”