by Pharmaguapa | Jan 18, 2021 | Facebook, marketing, Multichannel, Social Media, Twitter
This week I returned back to basics. I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic. After all social media is now one of the top channels for many of our stakeholders. Most professional...
by Pharmaguapa | Aug 31, 2020 | Business Process, General, marketing, Multichannel, Strategy
The other day I read an interesting article about how medical simulation needed to catch up to consumer gaming. It talked about how many medical simulators use outdated technology and approaches. They “look like something out of 1992”. This made me...
by Pharmaguapa | Jul 7, 2020 | General, Leadership, marketing, Multichannel, Strategy
Living in a shielding household I have had a particularly locked-down few months, with no trips to any supermarkets or shops. I have had to rely entirely on the internet, and telephone, to access goods. During this time there have been some brands that have stood by...
by Pharmaguapa | Feb 2, 2020 | Autoimmune Disease, marketing, Multichannel, Strategy
Those of us living in the UK are going through a huge change as we negotiate Brexit and leave the EU. Like any massive, fundamental change this will require time and skillful planning and change management. After decades within a system, and a certain status quo, we...
by Pharmaguapa | Oct 31, 2019 | Content, General, Leadership, marketing, Strategy
I have recently seen a number of articles on the death of PowerPoint or how terrible PowerPoint is and I just had to counter with … I love PowerPoint! PowerPoint is an amazing tool to support presenters or present insights in a more visually appealing way that...
by Pharmaguapa | Sep 16, 2019 | marketing, Uncategorized
This week I popped up to London for a bit of sightseeing and to catch up with friends from my McKinsey days. A trip to London is also never complete with a visit to my favourite shop – Karen Millen on Oxford Circus. Sadly this will have been my last visit to the...
