by Pharmaguapa | Sep 16, 2014 | Multichannel, Social Media, Strategy, Twitter
Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is...
by Pharmaguapa | Apr 26, 2013 | General, Multichannel, Strategy
A few years ago it was totally normal to have to convince people that digital was a valid, and important, channel. That fact is now a given – and yet there are still people who need to be convinced. One issue is that traditional marketing is a safe option and...
