#SXSW17 countdown

This time next week I will be in Austin Texas enjoying day 2 of SXSW.   If previous years are anything to go by I will be having an amazing time, but may be sporting a mild hangover. My first year at SXSW was a real life changing experience but sadly my second year, last year, was far less outstanding.  I still enjoyed last year but it lacked the “wow” of my first time.  I suppose though this is to be expected as with all things in life!

This year I am hoping to land somewhere in between.  Of course I am not expecting that same “wow” that I experienced the first time – the element of the unknown and surprise is gone – but I am hoping that this year I will be a bit more prepared than last year.  I have also been looking at the programme and I am already more inspired than I was last year.  I had struggled at SXSW16 to find things that really got me excited, with a few exceptions, but this year’s programme looks like there will be plenty to get me stimulated (besides all the parties and free booze of course!).

I am also really chuffed as this year I have an old friend my MBA attending along with a couple of my London friends so I have high hopes on the social side if nothing else.

This year I also have a clear objective – to gather as many freebies as possible!  In April I will be heading back out to Africa to join my boyfriend for the Namibia leg of his trip and I plan on restocking him with pens and other stuff that he can give away to kids as he travels through the continent.  It really struck me in Morocco that all the children just wanted pens – that was the first thing they asked for – followed by “bon bons” (sweets) and interestingly enough then following by “cahiers” (notebook).  SXSW will provide me with the opportunity to gather up freebies and put them to good use.  Rather than those free pens just lying around at the bottom of my handbag they will hopefully be used by some child in Africa in school.  Of course I will be on the look out for more than just pens – I will gladly swipe sunglasses, toys, etc.  Perhaps not the most digitally orientated objective but I a good objective nonetheless in my mind.

So if you are going to be at SXSW17 and want to ply me with free goodies just get in touch!

 

 

 

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About pharmaguapa

I am an highly experienced consultant specialised in digital media marketing and strategy in the pharmaceutical industry.

Posted on March 4, 2017, in Uncategorized. Bookmark the permalink. Leave a comment.

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