by Pharmaguapa | Sep 12, 2024 | Storytelling
In the beginning Once upon a time there was a family of cavemen sitting around a fire. Outside the wind roared and the rain came gushing down in torrents. All creatures great and small sought shelter from the tempest. In their cave the family was listening in rapt...
by Pharmaguapa | Feb 19, 2024 | Business Process, General, Strategy
I have not written a post on here for quite some time. I plan to put together a content plan but to get me started I thought I would recycle some of my older LinkedIn posts, starting with the one I wrote on scuba diving and digital transformation. The LinkedIn...
by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable – others were just as bad then as they are now. When I first started to specialise in...
by Pharmaguapa | Oct 13, 2021 | Business Process, General, Leadership, Multichannel, Strategy, Uncategorized
I recently ran a digital best practice training for a pharma client. The training included a reminder on the importance of having to change behaviour and thinking, for example from a product to a customer point of view. Whilst the overall feedback was very positive,...
by Pharmaguapa | Sep 28, 2021 | General, Uncategorized
Last week I started a new job. It was not a job I expected to be returning to after over 20 years but these are strange times we are living in. I use the word “job” quite loosely – paid volunteering may be a more realistic term. I have started...
