Well hello #Instagram!

I have been working and mentoring in social media for many, many years now and as part of that have been a very active user … of some platforms.  I was a huge Facebook and Twitter fan, followed closely by Pinterest.  Linkedin is Linkedin … great, functional but not really “fun”.  Then there was Instagram.Continue reading “Well hello #Instagram!”

The era of digital nomads

In December one of my main client contracts will come to an end and as such I have been slowly starting to think about what I will do next year.  Much as I love living in Zurich it is a very expensive place to be based without a permanent job so I am toying withContinue reading “The era of digital nomads”

Facebook campaign versus page

I recently had a conversation with a friend about what good looks like in social media, driven by a positive article about Allergan’s US Restasis Facebook page.  The article talks about the Restasis brand’s foray into social media through this page and what great results it drove. Naturally I went to have a look atContinue reading “Facebook campaign versus page”

The value of respecting your customers … in pharma

My last post was all about the value of respecting your customers, particularly if you are an airline, and was based upon my terrible experience with Turkish Airlines.  To complete that article I should add that my experience with Turkish Airlines continued to be bad including during the flight with some of the most inedibleContinue reading “The value of respecting your customers … in pharma”

The value of respecting your customers

The news is currently awash with a spectacular example of a company failing to have any respect for its customers.  When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work the next day than said customer, they showed aContinue reading “The value of respecting your customers”

J&J strikes gold … and ignores it

So I was meant to write a summary of SXSW but I wanted to write about a post I saw today on J&J’s Facebook about autoimmune diseases (and in case you can’t be bothered to scroll through Facebook here the post on the J&J blog).  There were a couple of things that struck me. FirstContinue reading “J&J strikes gold … and ignores it”

When a restaurant ignores your gluten allergy

I am very open about the fact that I have an autoimmune disease, Hashimoto’s, and I try to do my bit to help educate others about this disease, and other autoimmune diseases.  I feel as an educated patient, who works in digital health, I am well placed to do so and to a degree feelContinue reading “When a restaurant ignores your gluten allergy”