by Pharmaguapa | Oct 29, 2024 | Autoimmune Disease, Multichannel, Rare disease, Social Media
Social media is now a primary channel for many people, including for healthcare. Yet when it comes to pharma, social media is very low on the priority list. When you consider that Tik Tok is now the main source of health information for a third of American Gen Z, you...
by Pharmaguapa | Oct 26, 2021 | Business Process, Facebook, Leadership, Social Media, Twitter
I have been working in pharma social media for well over 10 years now and in that time I have seen some real social media bloopers. Ten years ago some of them were excusable – others were just as bad then as they are now. When I first started to specialise in...
by Pharmaguapa | Aug 18, 2021 | General, Social Media
I’m back, having taken time off this summer for a much needed holiday. I then followed this with some time offline. I did something that in the past I always said would be impossible – I took a holiday from social media. Yes – I did not check my...
by Pharmaguapa | Jun 16, 2021 | Content, marketing, Social Media
I was recently explaining to a client that the only way to get impact these days with social media is putting in sufficient time, effort and money. Social media is now a highly competitive, top channel and needs to be treated as such. If you hope to get any impact...
by Pharmaguapa | May 30, 2021 | Autoimmune Disease, hashimoto's, Patient centric, Social Media, Twitter
This week was International Thyroid Awareness Week (ITAW). Thyroid disease is massively under-diagnosed with over half of patients undiagnosed and aware they have a treatable condition. The symptoms of untreated thyroid disease can be debilitating and even fatal in...
by Pharmaguapa | May 11, 2021 | Social Media, Twitter
Have you ever wondered what a tweet chat is? Or perhaps you wonder what the value of a tweet chat is? These are questions that come up quite often when I run my social media training sessions so I thought I would take a moment to write a basic introduction to the...
