by Pharmaguapa | Sep 16, 2014 | Multichannel, Social Media, Strategy, Twitter
Despite my grumbles of not having had time to post much to this blog I have managed to find time to write three blog posts for the ZS Associates blog The Active Ingredient. The subject of this triad of posts engaging with KOL and KOI online, starting with why it is...
by Pharmaguapa | Sep 15, 2014 | Content, General, Social Media, Twitter
I have been a tad behind at writing this blog post and responding to comments, which saddens me given the glowing responses I have got in some of my comments. In an ideal world I would like to write a post weekly, rather than the current monthly timing. I should also...
by Pharmaguapa | Aug 13, 2014 | Patient centric, Social Media, Twitter
A couple of days ago I came across a very interesting question posted on Twitter. A patient had posted an image of their medication package and reached out to @novonordisk to ask why the new packaging was so big compared to the old packaging. I noticed this post for a...
by Pharmaguapa | Jul 15, 2014 | Social Media, Twitter
I had the great pleasure today to be chatting with @Boehringer, and it was politely pointed out to me that there was a typo in my last blog post “Boehringer still chatting away”. I presumed that in my hurry to type up my post & then post I had got a where / were...
by Pharmaguapa | Jul 13, 2014 | Social Media, Twitter
This week Boehringer Ingelheim held another tweet chat around Afib, which IMHO was a great success, like their other previous tweet chats. Using the #CHATafib, @Boehringer led the engagement, along with a few physicians who had been invited to join, such as DrXXXX....
by Pharmaguapa | Jul 2, 2014 | Social Media, Twitter
We recently went through that ASCO time of year again. In terms of social media this is a big event and ASCO was one of the early adopters in terms of twitter and conference #. I have been preaching for years about the value of using social media at conferences but...
