by Pharmaguapa | Jun 10, 2020 | Facebook, Patient centric, Social Media, Twitter
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly ill. There are a myriad of reasons why we need to be social and...
by Pharmaguapa | Mar 20, 2020 | Autoimmune Disease, Facebook, Social Media, Twitter
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We’re not just fighting an epidemic; we’re fighting an infodemic”. It is a sad sign of our times that our health professionals and organisations not only have to deal...
by Pharmaguapa | Jul 26, 2019 | Facebook, marketing, Multichannel, Social Media, Twitter
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...
by Pharmaguapa | Apr 13, 2017 | General, marketing, Social Media, Twitter
The news is currently awash with a spectacular example of a company failing to have any respect for its customers. When #United decided to have a paying passenger dragged off one its planes to accommodate employees, whom the airline felt had more right to be at work...
by Pharmaguapa | Dec 15, 2016 | animal rescue, Social Media, Twitter
This week, like thousands other around the world, I have been deeply moved by all the final messages that have been coming out of Aleppo thanks to Twitter. It really has moved me to tears reading these tweets that have been sent from what must surely feel like hell....
by Pharmaguapa | Sep 18, 2014 | Content, Facebook, Multichannel, Pinterest, Social Media, Twitter
I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media. I thought why not do one better and just write a post about it? I am always using...
