Social media – then and now

I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time.  Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually none ofContinue reading “Social media – then and now”

Pharma and social media

I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media.  I thought why not do one better and just write a post about it?  I am always using Boehringer Ingelheim as an example of best practice in social mediaContinue reading “Pharma and social media”

A patient’s point of view

I was recently involved in a workshop for a pharmaceutical product and one element we talked about was the emotional journey a patient goes on, and how digital tools played a role in that journey.  This really resonated with me as a patient. We are of course all patients at some stage or other, butContinue reading “A patient’s point of view”