by Pharmaguapa | Jul 26, 2019 | Facebook, marketing, Multichannel, Social Media, Twitter
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma companies that actually had a presence on social media, and virtually...
by Pharmaguapa | Sep 18, 2014 | Content, Facebook, Multichannel, Pinterest, Social Media, Twitter
I was asked by a twitter friend if I could provide some articles or examples of some of the things pharmaceutical companies are doing these days on social media. I thought why not do one better and just write a post about it? I am always using...
by Pharmaguapa | Dec 3, 2013 | Autoimmune Disease, Facebook, General, hashimoto's, Patient centric, Social Media
I was recently involved in a workshop for a pharmaceutical product and one element we talked about was the emotional journey a patient goes on, and how digital tools played a role in that journey. This really resonated with me as a patient. We are of course all...