The short lifespan of a wearable

screen-shot-2014-08-12-at-4-25-46-pmWearables are this year’s hot item.  They are trendy and all the cool kids want one.  They can link to your mobile, they can tell you your heart rate, how far you have run, calories burnt and they are shiny.  I want one.

Or rather I want another one and this time I want one that actually suits my activity and lifestyle not that of some marathon running health junky.  I also want a wearable that actually has a decent lifespan – both in terms of battery life but also in terms of years of use.

My first request, that of a wearable that suits me, has been quite hard to find.  The majority of consumer wearables and health apps are heavily focused on jogging or walking.  My recently purchased Samsung S6 has a health app, S Health, which seems okay, ticking quite a few boxes, as long as you are into running.   You see my problem is that I do not jog and do not ever intend to jog (my body is not made for running). I walk a fair bit but not as a “sport”.  The only real sport I do is swimming.  Whilst the app does give you the option of adding a whole array of other sports the parameters for these is very restricted, and IMHO pretty rubbish. I am a “proper” swimmer, and even had lessons a few years ago to perfect my strokes.  I swim a reasonably paced front crawl and I try to swim between 2-3km a day and I swim 1km in about 15 minutes.  My S Health app however only gives me the variable of time – I cannot input what strokes or distance along with time.  I swim faster than a lot of swimmers in the pool, doing a strenuous stroke, and what I swim in 30 minutes is very different from what they swim.  Equally those powering past me in the other lane are swimming way more laps in that time frame.  Yet the S Health app does not allow any input other than time.  That is pretty rubbish.

PoolmatePinkSo how about buying a wearable for swimming?  Well I have.  Been there done that.  I bought a PoolMate Swimmers watch which counts my laps, speed, distance, efficiency and time. I loved it!  It was great and allowed me to concentrate on my swimming without having to worry about counting laps. It also finally allowed me to get an idea of how I swim and how many calories I burn (turns out I am quite an efficient swimmer).  Sadly though it is not “smart” so I cannot synch it to my phone or track my progress with an app.  It does however come in colours other than the usual dull black (I opted for the baby blue version).

Then there is the lifespan of the product.  I bought my PoolMate just over a year ago and have been using it on a very regular basis, but recently it has stopped counting laps properly.  I am gutted as I now have to go back to counting my laps.  The poolmate is however not the first wearable I have had – I had a Nike Fuelband too.  That also turned out to be cool to start with before it went demented. In the case of the Fuelband I gave up on it when I had done a 2 1/2 hour hike up a Swiss mountain and the stupid thing told me I had not met my target of steps for the day!

Both of these products started with high cool and wow factors and I was very happy with them, only for them to then shatter my happiness by losing accuracy.  As I look at many of the new wearables and technology hitting the market I notice that we do not seem to be that fussed anymore about product lifespan.  Many of the new smartwatches may be mega shiny but they often only have a battery life of a day!  What is the point of a watch that you need to charge every day?!  The same actually goes for phones – but as long as my phone last a day with full use I am happy (my old iPhone 5 did not manage this at all in the end – it barely made 1/2 day).  We seem to have moved into a world where we are happy for products to have a short lifespan and batter life – or is it in fact that we have just accepted that this is the new world because this is what the manufacturers offer us?  Newer phones come out with more shiny functionalities but not much improvement on batter power.  Wearables last a year or two and then there is the expectation that we will upgrade or buy a new one.  Is this right?  I feel like it shouldn’t be.

SwimmoThat said I have just gone and followed the trend in the purchase of my latest wearable.  Fed up with my poolmate I clicked on an advert on Facebook (yes they sometimes work!) to a kickstarter page for the Swimmo Smartwatch.  Looking at the specs and the description I got very excited.  It sounds like exactly the kind of wearable I am after, as a non-jogging swimmer. It counts laps, tracks my swimming, has a heart monitor, is linked to an app and tells the time.   In fact I got so excited I pledged!  What I didn’t think about was the battery life and whether it would actually be better to wait until it was on the market to see reviews and whether it actually works.  But no – I got lost in the shiny shiny excitement, and a bit also in the “ooooh” of being involved in the kickstarter stage.  I suspect my new watch when it comes will indeed be shiny but I will probably have to charge it everyday.  On the other hand I like their Facebook page – they are clearly really into swimming – and I love the photos on their Facebook page too 🙂

swimmo2

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About pharmaguapa

I am an highly experienced consultant specialised in digital media marketing and strategy in the pharmaceutical industry.

Posted on May 15, 2015, in Wearables and tagged , , , , , , , . Bookmark the permalink. 3 Comments.

  1. Swimmo looks goooood 🙂

  1. Pingback: Wearables – worth the hype? | pharmaguapa

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