AR versus VR

This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future.  In my opinion they are both the future in their own different ways and for different audiences.

As an owner of a Samsung Gear VR I have to say that I think VR is pretty cool and can imagine it will only get cooler with newer technology.  The opportunities for VR are huge, from gaming, to education to healthcare.  I particular like the way VR is bringing hope and relief to patients, for example through sensory therapy for burns patients (the use of VR therapy during bandage changing saw a significant reduction in pain).

Currently though VR is still somewhat the domain of gamers and tech “geeks” like myself.  With the advent of cheaper headsets this may change but will VR ever become a mass market concept?  There I am not sure given the “isolationist” nature of VR – namely that you have a headset on which immerses you in the VR world but at the same time can “remove” you from the real world and real contacts.  I am not sure I can imagine the masses sitting around in their own world with their headsets.

AR on the other hand exists in the “real” world, being simply augmented over reality.  AR offers benefits in the same fields as VR, namely gaming, education and to a degree health too.  However the lack of full immersion can also make AR less impactful that VR.  What AR does offer however is the merging of technology and real world in a way that people can potentially enjoy together.  AR is no longer a new technology though and we also have not seen it take off to follow the hype that surrounded AR a few years back.  We also see AR still being used by individuals in their “own” worlds like the Pokemon gamers.  This could of course change with new uses and versions of AR, and AR could become something used by the masses in their daily lives, either individually or in groups.

Both technologies offer great hope and opportunity but in my opinion both will always remain more for the young or tech savvy rather than technology for the masses.  Both technologies have been surrounded by masses of hype that, to date, has not lived up to expectations.  I suspect both these technologies will slowly become part of the norm in certain situations, such as in sensory therapy in hospitals, quietly and without great fanfare, while much of the hype will vanish or move onto the next new technology.  But who knows ….

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About pharmaguapa

I am an highly experienced consultant specialised in digital media marketing and strategy in the pharmaceutical industry.

Posted on October 14, 2017, in General, Multichannel, Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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