“Why aren’t we doing this?”

Today I gave a presentation on Key Online Influencers (KOI) to my reverse mentoring group and one comment I got was “why on earth aren’t we doing this?!”. Great question. While many other industries have embraced the age of the online influencer pharma has not. Now we...

The role of influencers

Back in June I read an article on the BBC about influencers and the potential backlash against them.  It is fascinating to see the rise of the influencers on social media and the impact they are now having on people’s lives.  It is a sign of our times that some...

Monday motivation

One of my main activities at the moment is supporting clients set up and run Reverse Mentoring programmes.  As part of this one of the things I do is lead and support groups of Mentors, many of them digital natives, and part of this includes building and driving an...

AR versus VR

This morning I was reading about the difference in opinion between Apple’s Tim Cook and Facebook’s Mark Zuckerberg on whether AR or VR is the future.  In my opinion they are both the future in their own different ways and for different audiences. As an...